# Andrew Casale

> Andrew Casale is the co-founder, president and CEO of Index Exchange. He began as a young web publisher, helped build Casale Media with his father Joe, and became CEO as the business adopted the Index Exchange name in 2015. His work centers on publisher monetization, automated advertising markets and the infrastructure supporting them. He received an IAB Tech Lab Lifetime Achievement Award in 2024.

- **Role:** Co-founder, President and CEO at Index Exchange
- **Organizations:** Index Exchange, Casale Media, IAB Tech Lab
- **Known for:** Co-founded the business that became Index Exchange., Led the transition from an ad network to a publisher-focused exchange., Marketing magazine 30 Under 30 honoree, 2014.

## Career timeline

- **Late 1990s** — Created websites, including fan sites, and earned advertising revenue.
- **2001** — Began building Casale Media with his father, electrical engineer Joe Casale; company accounts date its origins to 2001.
- **2011** — The first DSP integration went live in June; its first bid came from Nissan through Adnetik.
- **2014** — Named to Marketing magazine’s 30 Under 30 as co-founder and vice-president of strategy at Casale Media.
- **2015** — Appointed president and CEO as Casale Media rebranded as Index Exchange; Joe Casale became chairman.
- **2018** — Index Exchange halted bid caching after buyer criticism; Casale acknowledged insufficient transparency in a client letter.
- **2023** — Published an open letter reaffirming Index’s commitment to publishers and partnership with DSPs.
- **2024** — Received an IAB Tech Lab Lifetime Achievement Award.
- **2026** — Led Index Exchange during the announcement of Index Cloud and its expansion into hosting partner bidding infrastructure.

## Achievements

- Co-founded the business that became Index Exchange.
- Led the transition from an ad network to a publisher-focused exchange.
- Marketing magazine 30 Under 30 honoree, 2014.
- IAB Tech Lab Lifetime Achievement Award recipient, 2024.

## Latest updates

- **2026-10** — In an October 6 ADZINE interview, distinguished AI workflow agents from mathematical models used for impression-level decisions and discussed CTV transparency.
- **2026-09** — In a September 30 tipsheet interview, predicted every DSP would containerize within five years and described the ambition for Index Cloud revenue to surpass media transaction revenue.
- **2026-06** — Discussed containerization, partner software and a possible DSP renaissance in a June 16 ExchangeWire interview.
- **2026-04** — Index announced Index Cloud on April 21; the announcement, updated July 28, described a closed beta and Bedrock Platform’s bidder integration.

## Links

- Website: https://www.indexexchange.com/team/andrew-casale/
- LinkedIn: https://www.linkedin.com/in/andrewcasale/
- Twitter/X: https://twitter.com/acasale

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Profile page: https://yespress.io/andrew-casale
Published by YesPress — https://yespress.io
Last updated: 2026-10-21