# Andrea de Anda

> Andrea de Anda is the founder and CEO of Ojiva Consultores and creator of Capisci, an audience and digital public-opinion analysis technology. Based in Querétaro, she has worked in Mexican political communication, including social media strategy for Ricardo Anaya’s 2018 presidential campaign, and speaks publicly about planning and digital audiences.

- **Role:** Founder and CEO at Ojiva Consultores
- **Organizations:** Ojiva Consultores, Capisci
- **From:** Querétaro, Mexico
- **Nationality:** Mexican
- **Education:** Universidad Autónoma de Querétaro
- **Known for:** Created Capisci, a technology for digital public-opinion analysis., Named Digital Strategist of the Year at the 2018 Reed Latino awards., Ojiva received six Reed Latino awards in 2018, including electoral innovation recognition for Capisci.

## Career timeline

- **2017** — Presented Capisci at Campaign Tech in Puebla in the conference Big Data a la Mexicana.
- **2018** — Led social media strategy for Ricardo Anaya’s presidential campaign; received the Reed Latino Digital Strategist of the Year award.
- **2019** — Delivered El poder de los planes at TEDxPaseoDeLasTorres; TED dates the event to January and YouTube dates the upload to August 2.
- **2021** — Discussed planning and entrepreneurship on Rompiendo la Caja in June and emphasized campaign execution in July coverage.
- **2024** — Discussed competing political and entertainment conversations on MVS Noticias in September.
- **2025** — Appeared with Carmen Aristegui to analyze online discussion of Donald Trump’s return to the White House.

## Achievements

- Created Capisci, a technology for digital public-opinion analysis.
- Named Digital Strategist of the Year at the 2018 Reed Latino awards.
- Ojiva received six Reed Latino awards in 2018, including electoral innovation recognition for Capisci.

## Latest updates

- **2025-12** — Washington COMPOL’s 2025 edition included a profile crediting her with digital work for state and municipal governments and mentioning Insight Ads and Capisci.
- **2025-01** — Ojiva shared her Carmen Aristegui appearance about Donald Trump’s return and online conversation.

## Links

- Website: https://ojiva.rocks/
- LinkedIn: https://mx.linkedin.com/in/andreadeandaraigosa
- Twitter/X: https://x.com/AndreadeAnda

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Profile page: https://yespress.io/andrea-de-anda
Published by YesPress — https://yespress.io
Last updated: 2026-10-21