# Andrea Brimmer

> Andrea Brimmer is the Chief Marketing and PR Officer of Ally Financial, the person who took a fractured post-crisis lender and turned it into one of the most recognizable consumer brands in finance. She joined in 2006 during the wreckage, launched the Ally brand in 2009, and has run marketing since 2015 - building an all-digital bank from zero to roughly 11 million customers on a simple promise to do right by them. A former varsity soccer player and the first woman to lead the Chevrolet account at her old Detroit agency, she is known for running toward the fire, and for a 2022 pledge to spend equally on women's and men's sports.

- **Role:** Chief Marketing and PR Officer at Ally Financial
- **Organizations:** Ally Financial, Campbell Ewald (former)
- **Nationality:** American
- **Education:** Bachelor's degree (advertising); four-year varsity soccer player, Michigan State University
- **Known for:** Built Ally into an all-digital bank serving roughly 11 million customers from a standing start., Created and launched the Ally brand in 2009 and the 'Do It Right' campaign in 2016., Launched the marketing industry's first 50/50 pledge for equal spending on women's and men's sports advertising (2022).

## Career timeline

- **1980s-2006** — Roughly 20 years on the agency side in Detroit, including at Campbell Ewald, where she rose to become the youngest and first woman to lead the Chevrolet account in the agency's 90-year history.
- **2006** — Joined GMAC (later Ally Financial) during the run-up to the financial crisis, taking a pay cut as a single mother of two.
- **2009** — Spearheaded the creation and launch of the Ally brand, unifying the company under a customer-first identity.
- **2015** — Named Chief Marketing and PR Officer of Ally Financial.
- **2016** — Launched Ally's first unified brand campaign, 'Do It Right,' delivering the highest brand sentiment and awareness in company history.
- **2020** — Named an Adweek Brand Genius.
- **2022** — Launched the marketing industry's first 50/50 pledge to spend equally on women's and men's sports advertising.
- **2024** — Inducted into the Forbes CMO Hall of Fame; named She Runs It Woman of the Year.
- **2025-2026** — Named to Sports Business Journal's Influence 125 (2025) and Business Insider's Most Innovative CMOs (2026).

## Achievements

- Built Ally into an all-digital bank serving roughly 11 million customers from a standing start.
- Created and launched the Ally brand in 2009 and the 'Do It Right' campaign in 2016.
- Launched the marketing industry's first 50/50 pledge for equal spending on women's and men's sports advertising (2022).
- Inducted into the Forbes CMO Hall of Fame (2024).
- Only three-time winner of the Financial Communications Society Marketer of the Year award.
- Five-time honoree on the Forbes list of World's Most Influential CMOs.
- Adweek Brand Genius (2020); Business Insider Most Innovative CMOs (2022 and 2026).
- First woman to lead the Chevrolet account in her former agency's 90-year history.

## Latest updates

- **2026-07** — Announced as a speaker at the University of Michigan-Flint Business Summit.
- **2026-01** — Named again to Business Insider's Most Innovative CMOs list.

## Links

- Website: https://ally.com
- LinkedIn: https://www.linkedin.com/in/andrea-brimmer-a4345a68/

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Profile page: https://yespress.io/andrea-brimmer
Published by YesPress — https://yespress.io
Last updated: 2026-08-14