# André Florence

> André Florence is the São Paulo-based cofounder and CEO of Alice. An economics graduate of Insper with experience at Lazard and Goldman Sachs, he served as CFO of 99 from 2014 to 2018 and helped manage its sale to Didi before cofounding Alice with Guilherme Azevedo and Matheus Moraes in 2019.

- **Role:** Co-Founder and CEO at Alice
- **Organizations:** Alice, 99, Lazard, Goldman Sachs
- **Education:** Economics, Insper
- **Known for:** Helped manage 99’s sale to Didi as its CFO., Cofounded Alice in 2019., Led Alice when it announced a US$127 million funding round in December 2021.

## Career timeline

- **2010** — Graduated in Economics from Insper.
- **Before 2014** — Worked at Lazard and Goldman Sachs; precise dates were not verified.
- **2014-2018** — Served as CFO of 99.
- **2018** — Helped manage the sale of 99 to Didi.
- **2019** — Cofounded Alice with Guilherme Azevedo and Matheus Moraes.
- **2021** — Alice acquired Cuidas and announced a US$127 million Series C round.
- **2022** — Appeared with CFO Luiz Santos in NYSE Floor Talk.
- **2025** — Alice raised US$22 million in a Series C extension.
- **2026** — Discussed Alice’s adoption of AI coding tools and staff technology training.

## Achievements

- Helped manage 99’s sale to Didi as its CFO.
- Cofounded Alice in 2019.
- Led Alice when it announced a US$127 million funding round in December 2021.
- Listed among actively supported Endeavor entrepreneurs in its 2025 impact report.

## Latest updates

- **2026-05** — Discussed an AI engineering pilot and planned company-wide adoption of Claude Code; the pilot results were company-reported.
- **2025-02** — Alice announced a US$22 million extension of its Series C round.

## Links

- Website: https://alice.com.br
- LinkedIn: https://www.linkedin.com/in/andreflorence

---

Profile page: https://yespress.io/andre-florence
Published by YesPress — https://yespress.io
Last updated: 2026-10-07