# Andre Ferraz

> Andre Ferraz is the co-founder and CEO of Incognia, a Palo Alto-based privacy-first location identity company that uses passive behavioral signals - where your phone goes, how it moves, what Wi-Fi networks it trusts - to verify users without passwords or biometric friction. Before Incognia, Ferraz co-founded In Loco Media in 2011 at the Federal University of Pernambuco in Brazil, building it into a company that mapped 6 million indoor venues and captured 250 billion location data points monthly, before selling it to Brazilian retail giant Magazine Luiza in 2020. With Incognia, he pivoted that location intelligence from advertising into fraud prevention, raising $46.5M total (including a $31M Series B led by Bessemer Venture Partners in 2024), deploying technology on over 200 million smartphones, and pioneering what he calls zero-factor authentication - security that works without the user doing anything at all.

- **Role:** Co-founder and CEO at Incognia
- **Organizations:** Incognia, In Loco Media, Fast Company Executive Board, Endeavor, Latitud
- **From:** Recife, Brazil
- **Nationality:** Brazilian
- **Education:** Bachelor of Science, Computer Science, Universidade Federal de Pernambuco, Executive Education, Harvard Business School, Executive Education / E-Bootcamp, Stanford University Graduate School of Business
- **Known for:** Built In Loco Media into a platform with 60 million unique users and 250 billion monthly location data points, Successfully exited In Loco Media via sale to Magazine Luiza (Brazil's largest retailer), Raised $46.5M total funding for Incognia including $31M Series B led by Bessemer Venture Partners

## Career timeline

- **2011** — Co-founded In Loco Media at the Federal University of Pernambuco with eight co-founders as a student project
- **2012** — Attended Stanford's E-Bootcamp as a 7th-semester Computer Science student
- **2015** — In Loco Media recognized as one of ten most promising advertising startups at Cannes Lions
- **2018** — In Loco Media raises $20M Series B; platform reaches 60 million unique users and 6 million mapped indoor venues
- **2020** — In Loco Media acquired by Magazine Luiza (Brazil's leading retailer); pivots location intelligence to identity and fraud
- **2020** — Co-founds Incognia, repositioning location technology from advertising to mobile fraud prevention
- **2022** — Incognia raises Series A (led by Point72 Ventures); launches fraud detection product suite
- **2023** — Wins Datos Insights Fraud and AML Impact Award for Best Digital Identity Verification; featured on 2024 Fintech Innovation 50 list
- **2024** — Closes $31M Series B led by Bessemer Venture Partners; total funding reaches $46.5M; triples revenue since Series A
- **2025** — Launches Incognia ID, claiming 17x performance improvement over facial recognition for fraud prevention

## Achievements

- Built In Loco Media into a platform with 60 million unique users and 250 billion monthly location data points
- Successfully exited In Loco Media via sale to Magazine Luiza (Brazil's largest retailer)
- Raised $46.5M total funding for Incognia including $31M Series B led by Bessemer Venture Partners
- Deployed Incognia technology across 200+ million smartphones globally
- Achieved 200% net revenue retention and tripled revenue between Series A (2022) and Series B (2024)
- 100% trial-to-paid conversion rate at Incognia
- Won 2023 Datos Insights Fraud and AML Impact Award - Best Digital Identity Verification
- Named to 2024 Fintech Innovation 50 list
- Incognia ID delivers 17x performance improvement over facial recognition (launched April 2025)
- Pioneered the concept of zero-factor authentication for consumer mobile apps
- Member of Fast Company Executive Board and Endeavor network
- In Loco recognized among 10 most promising advertising startups at Cannes Lions 2015

## Latest updates

- **2025-04** — Incognia launched Incognia ID, a new standard for fraud prevention claiming 17x performance improvement over facial recognition
- **2024-01** — Incognia closed $31M Series B led by Bessemer Venture Partners, with participation from FJ Labs, Point72 Ventures, Prosus, and Valor Capital
- **2024-01** — Named to 2024 Fintech Innovation 50 list
- **2023-10** — Featured on PEAK IDV Executive Series S2E6 discussing Incognia's fraud prevention mission
- **2023-08** — Featured on Latitud Podcast #155: 'A startup pivot years in the making'
- **2023-01** — Won Datos Insights Fraud and AML Impact Award for Best Digital Identity Verification in Fraud Prevention

## Links

- Website: https://incognia.com
- LinkedIn: https://www.linkedin.com/in/andreferraz/
- Twitter/X: https://twitter.com/andreferraz91

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Profile page: https://yespress.io/andre-ferraz
Published by YesPress — https://yespress.io
Last updated: 2026-05-27