# Anderson Group

> Anderson Group is a Sinking Spring, Pennsylvania marketing and communications agency founded in 1987 by Linda and Mike Anderson. It combines behavioral research, brand strategy, creative, digital, public relations and production, often acting as an outsourced marketing department for mid-market, financial-services, manufacturing, healthcare, consumer and government clients. In early 2025 it was acquired by North Carolina consultancy Honestly, adding strategy and technology capacity while preserving a long-tenured team and the Anderson name.

- **Founded:** 1987
- **Headquarters:** Sinking Spring, United States
- **Founders:** Linda Anderson (Co-founder, Owner and Brand Strategist), Mike Anderson (Co-founder)
- **Products:** Behavioral-led strategy, Integrated marketing, Brand and creative, Web and content, Communications and production
- **Notable:** Named to the Inc. 5000 list of fastest-growing private companies twice., Certified as a Women's Business Enterprise by WBENC and as an SBA Women-Owned Small Business., Co-founder Linda Anderson has received more than 50 industry awards and was named among the Lehigh Valley's 25 Women of Influence.

## Products & services

- **Behavioral-led strategy** — Research, customer insight, brand positioning, persona development and change-management thinking grounded in attitudes, habits, beliefs and preferences.
- **Integrated marketing** — Campaign strategy and execution across digital, email, social, search, direct mail, media and events.
- **Brand and creative** — Brand architecture, identity, art direction, copywriting, collateral, packaging, trade-show graphics and product launches.
- **Web and content** — Website design and development, user experience, SEO, content strategy and lead generation.
- **Communications and production** — Public relations, corporate communications, video, photography, audio and social-media programs.
- **Data intelligence** — Custom KPI views and analysis that connect marketing data with business systems and human interpretation.

## Achievements

- Named to the Inc. 5000 list of fastest-growing private companies twice.
- Certified as a Women's Business Enterprise by WBENC and as an SBA Women-Owned Small Business.
- Co-founder Linda Anderson has received more than 50 industry awards and was named among the Lehigh Valley's 25 Women of Influence.
- Created the identity still used by the Berks Jazz Fest and supported the event for more than 30 years.
- Won a 2021 Silver ADDY for the Hope Rescue Mission LightHouse campaign video.
- Moved Adhezion Biomedical's major brand-name searches from page five or lower to page one and a national category term to number two, according to its case study.
- Maintained a 15-year marketing relationship with Bank of America Merchant Services.

## Latest updates

- **2025-05** — Publicly announced that Anderson Group had been acquired earlier in 2025 by North Carolina-based strategy, marketing and technology consultancy Honestly.
- **2025-03** — Published guidance on conversational marketing and real-time customer engagement.
- **2021-07** — Published an article on balancing concise website experiences with the depth search engines need.
- **2021** — Its Hope Rescue Mission LightHouse campaign video received a Silver ADDY.

## Links

- Website: https://thinkanderson.com/
- LinkedIn: https://www.linkedin.com/company/madebyanderson
- Twitter/X: https://twitter.com/madebyanderson
- YouTube: https://www.youtube.com/user/TheAndersonGrp
- Instagram: https://www.instagram.com/createanderson/
- Facebook: https://www.facebook.com/madebyanderson

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Profile page: https://yespress.io/anderson-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-22