# Ancestry

> Ancestry is the world's largest for-profit family history business, pairing tens of billions of digitized historical records with the biggest consumer DNA network on earth. For a monthly subscription it lets ordinary people build a family tree, confirm it with a saliva test, and find relatives they never knew existed. It has more than 3.6 million paying subscribers, over a billion dollars in annual revenue, and has sold north of 20 million DNA kits since 2012.

- **Founded:** 1983
- **Headquarters:** Lehi/Draper, Utah, United States
- **Founders:** Paul Brent Allen (Co-founder (Ancestry.com online)), Dan Taggart (Co-founder (Ancestry.com online)), John Sittner (Founder (Ancestry Publishing, 1983))
- **Team size:** ~1,800 employees
- **Products:** Ancestry Subscription (Historical Records), AncestryDNA, Ancestry ProTools, Newspapers.com, Fold3
- **Notable:** World's largest for-profit family history business by revenue, Largest consumer DNA network on earth - 20M+ participants, Digitized more than 30 billion historical records across 30+ countries

## Products & services

- **Ancestry Subscription (Historical Records)** — Subscription access to more than 30 billion digitized historical records - censuses, birth/marriage/death indexes, immigration and military records - plus family-tree building tools and record hints.
- **AncestryDNA** — A consumer saliva DNA test that estimates ethnicity across regions and matches users to genetic relatives; the largest consumer DNA network in the world with 20M+ participants.
- **Ancestry ProTools** — An add-on subscription tier with advanced research tools for serious genealogists - enhanced DNA match analysis, tree checker and networks features.
- **Newspapers.com** — A searchable archive of digitized historical newspapers used for research and record hints.
- **Fold3** — A collection of US military records and historical documents.
- **Find a Grave** — A crowdsourced database of cemetery records and memorials.
- **iMemories (media digitization)** — Acquired service that digitizes home videos, photos, slides and film reels so families can add personal media to their trees; feeds AI-powered storytelling.

## Achievements

- World's largest for-profit family history business by revenue
- Largest consumer DNA network on earth - 20M+ participants
- Digitized more than 30 billion historical records across 30+ countries
- Sold more than 20 million AncestryDNA kits since 2012
- Grew through the collapse of rival 23andMe, expanding into Italy and the Netherlands in 2025

## Latest updates

- **2025-07** — Ancestry acquired Scottsdale-based iMemories, the 'Netflix for family memories,' to power AI storytelling and user-generated content.
- **2025-02** — Howard Hochhauser, longtime CFO/COO, was named CEO after Deborah Liu stepped down.
- **2025-01** — CEO Deborah Liu departed after a breast cancer diagnosis; she later founded AI startup Ember AI.
- **2025-01** — Ancestry launched services in Italy and the Netherlands, expanding its European footprint.
- **2024-08** — Attica Alexis Jaques appointed SVP & GM of US Marketing (Chief Marketing Officer, U.S.).

## Links

- Website: https://www.ancestry.com
- LinkedIn: https://www.linkedin.com/company/ancestry.com
- Twitter/X: https://twitter.com/Ancestry
- YouTube: https://www.youtube.com/user/AncestryCom
- Instagram: https://www.instagram.com/ancestry/
- Facebook: https://www.facebook.com/AncestryOfficial/

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Profile page: https://yespress.io/ancestry
Published by YesPress — https://yespress.io
Last updated: 2026-08-14