# Anastasia Leng

> Anastasia Leng is the founder and CEO of CreativeX, a New York technology company that uses AI and computer vision to measure the quality, consistency, and effectiveness of the images and videos brands put into the world. Fortune 500 giants like Unilever, Heineken, Mondelez, Nestle, and Google use it to bring data to the one part of marketing that has always resisted measurement: the creative itself. A lifelong nomad raised across seven countries and a former Google product lead who co-founded the celebrated ecommerce startup Hatch, Leng has built CreativeX into one of the defining companies in the emerging field of creative data, raising about $30 million along the way.

- **Role:** Founder & CEO at CreativeX
- **Organizations:** CreativeX, Hatch.co, Google, Interbrand, University of Pennsylvania
- **Nationality:** American
- **Education:** Triple major in Psychology, Sociology, and French, University of Pennsylvania
- **Known for:** Founded and scaled CreativeX, used by Fortune 500 brands including Unilever, Heineken, Mondelez, Nestle, Mars, and Google, Raised roughly $30M in venture funding, including a $25M Series B in 2022, Co-founded Hatch.co, named one of Time Magazine's top NY startups and one of four most innovative retail companies by the National Retail Federation

## Career timeline

- **2007** — Joins Google after recruiters spotted her running ad sales at the Daily Pennsylvanian
- **2007-2012** — Works across Google ad tech and analytics products; early partnerships for Google Voice, Chrome, and Wallet; leads entrepreneurship efforts in EMEA
- **2012** — Leaves Google to co-found Hatch.co, a customizable lifestyle ecommerce startup
- **2013** — Named #2 on Business Insider's 30 Under 30 Most Important Women in Tech; Hatch named among Time's top NY startups and TimeOut NY's best new shopping sites
- **2017** — Founds CreativeX (originally Picasso Labs) to bring data to creative decision-making
- **2022** — CreativeX raises $25M Series B led by Guggenheim Investments, with Beringea, Conviction, and the Brandtech Group
- **2025** — CreativeX launches Datalink and integrates with Pinterest; deepens Gen AI ad-scoring work

## Achievements

- Founded and scaled CreativeX, used by Fortune 500 brands including Unilever, Heineken, Mondelez, Nestle, Mars, and Google
- Raised roughly $30M in venture funding, including a $25M Series B in 2022
- Co-founded Hatch.co, named one of Time Magazine's top NY startups and one of four most innovative retail companies by the National Retail Federation
- Named #2 on Business Insider's 30 Under 30 Most Important Women in Tech
- Published large-scale research on representation in advertising by analyzing thousands of FMCG ads
- Frequent speaker at Cannes Lions, Advertising Week, and DMWF

## Latest updates

- **2025-12** — CreativeX launched Datalink, a framework to connect fragmented creative data, in partnership with DAIVID
- **2025-02** — CreativeX integrated with Pinterest to automate pre-flight and in-flight creative workflows
- **2024-06** — Deepened partnership with Pencil for automated scoring of Gen AI ads at scale

## Links

- Website: https://creativex.com
- LinkedIn: http://www.linkedin.com/in/aleng
- Twitter/X: https://twitter.com/creativex
- Instagram: https://www.instagram.com/ponystasia/
- Facebook: https://facebook.com/CreativeXOfficial/

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Profile page: https://yespress.io/anastasia-leng
Published by YesPress — https://yespress.io
Last updated: 2026-06-14