# Anand Tharanathan

> Anand Tharanathan is Group Vice President and Global Head of Product Research and Insights at ServiceNow, where he leads end-to-end user research and AI trust initiatives for one of enterprise software's fastest-growing platforms. With a Ph.D. in Experimental Psychology, an MBA from Northwestern's Kellogg School, and a career that runs from Honeywell's aerospace labs through Facebook to the frontier of enterprise AI, he bridges rigorous science and product craft at scale. His current focus on building trust in generative AI systems puts him at the intersection of human factors research and the most pressing question in enterprise technology.

- **Role:** Group Vice President, Global Head of Product Research and Insights at ServiceNow
- **Organizations:** ServiceNow, Facebook/Meta, MetaCX, Angie's List, Fjord/Accenture Interactive, Honeywell, New Jersey Institute of Technology, Texas Tech University
- **Nationality:** Indian-American
- **Education:** MBA - Marketing, Leadership & Innovation, Northwestern University - Kellogg School of Management, Ph.D. - Experimental Psychology, Texas Tech University, Master's Degree - Industrial & Production Engineering, Unknown Institution, Bachelor's Degree - Industrial & Production Engineering, Shivaji University
- **Known for:** Led user research that shaped Facebook Dating, Facebook News, and the Facebook.com redesign, Published peer-reviewed research in SAGE journals and presented at Human Factors and Ergonomics Society annual meetings, Built and scaled world-class research teams at Facebook for products used by billions

## Career timeline

- **Early career** — Project Engineer at Qafco
- **Early career** — Researcher at Texas Tech University Visual Performance Lab
- **Early career** — Human Factors Researcher at New Jersey Institute of Technology
- **Mid career** — Technology Lead and Human Factors Principal Scientist at Honeywell Advanced Technology Labs (Aerospace)
- **2011** — Joined Fjord/Accenture Interactive as Director of User Experience and Innovation
- **2011** — Joined Angie's List as Vice President of User Experience Research, Design & Innovation
- **2015** — Joined Facebook as Head of Research for Facebook App Platform, News, Identity, and Search
- **2020** — Contributed to Facebook.com redesign, Facebook Dating, Facebook News, and Facebook Memories
- **2020** — Appointed Chief Product Officer at MetaCX (September 2020)
- **2022** — Joined ServiceNow as Group Vice President and Global Head of Product Research and Insights
- **2024** — Delivered opening keynote at ServiceNow Experience Summit on business value of user experience

## Achievements

- Led user research that shaped Facebook Dating, Facebook News, and the Facebook.com redesign
- Published peer-reviewed research in SAGE journals and presented at Human Factors and Ergonomics Society annual meetings
- Built and scaled world-class research teams at Facebook for products used by billions
- Appointed Chief Product Officer at MetaCX in 2020, a newly created role
- Promoted to Group Vice President at ServiceNow, a $100B+ enterprise software company
- Led research on Abnormal Situation Management Consortium at Honeywell's aerospace division
- Keynote speaker at ServiceNow Experience Summit 2024
- Multiple peer-reviewed publications on human factors, cognitive engineering, and operator performance

## Latest updates

- **2024-01** — Delivered opening keynote at ServiceNow Experience Summit on delivering business value with great user experience
- **2023-07** — Published insights on building generative AI trust at ServiceNow, outlining five key considerations for a human-centered approach to GenAI
- **2022-01** — Joined ServiceNow as Group Vice President and Global Head of Product Research and Insights

## Links

- Website: https://servicenow.com
- LinkedIn: http://www.linkedin.com/in/anand-tharanathan-7611286
- YouTube: https://www.youtube.com/watch?v=Kz4B84UlGwo

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Profile page: https://yespress.io/anand-tharanathan
Published by YesPress — https://yespress.io
Last updated: 2026-06-01