# Ana Maria Henao

> Ana Maria Henao is the Colombian global marketing executive appointed as Sigma Foods' first Global Chief Marketing Officer in January 2025. After more than 25 years across Procter & Gamble, SABMiller, PepsiCo and Microsoft, she now leads marketing for a multinational food business, bringing a leadership framework built on compassion, curiosity and courage and a view that modern brands must share custody with consumers and creators.

- **Role:** Global Chief Marketing Officer at Sigma Foods
- **Organizations:** Sigma Foods, Microsoft, PepsiCo, SABMiller, Procter & Gamble, Joshua's Heart Foundation
- **Nationality:** Colombian
- **Education:** Bachelor's degree in International Business, EAFIT University, Marketing executive program, Stanford University, Executive program, Singularity University, Executive education, Columbia Business School
- **Known for:** Appointed Sigma Foods' first Global Chief Marketing Officer in January 2025., Helped lead the Americas commercial launch of Microsoft Copilot applications across Windows, Office and Surface., Named among Advertising Age Latin America's Top 9 Latin Marketers in 2018 and Top Marketers in Latin America in 2021.

## Career timeline

- **1999-2000** — Started at Procter & Gamble in Bogotá as assistant brand manager for detergents in Colombia.
- **2000-2003** — Worked on Procter & Gamble's detergents business in Venezuela.
- **2003-2006** — Led color cosmetics commercially across Latin America at Procter & Gamble.
- **2006-2012** — Held regional and global Procter & Gamble marketing roles across fine fragrances, The Art of Shaving and ZIRH.
- **2012-2016** — Served as SABMiller's regional marketing director for content and digital marketing in Latin America.
- **2016-2018** — Joined PepsiCo to lead consumer connections and digital marketing in Latin America.
- **2018-2020** — Became PepsiCo's Vice President of Marketing for food and beverages in Latin America.
- **2020-2022** — Served as PepsiCo Global Vice President of Marketing, leading marketing excellence and partnership strategies.
- **2022-2025** — Joined Microsoft as CMO and General Manager for U.S., then Americas, Consumer Channel and Partner Marketing.
- **2025-present** — Became Sigma Foods' first Global Chief Marketing Officer, leading the marketing function and long-term growth agenda.

## Achievements

- Appointed Sigma Foods' first Global Chief Marketing Officer in January 2025.
- Helped lead the Americas commercial launch of Microsoft Copilot applications across Windows, Office and Surface.
- Named among Advertising Age Latin America's Top 9 Latin Marketers in 2018 and Top Marketers in Latin America in 2021.
- Recognized by Advertising Week Latin America among its Most Influential Marketing Leaders in Latin America in 2022.
- Served on or chaired juries for USA Effie, LATAM Effie, FIAP and Festival of Media awards between 2019 and 2024.

## Latest updates

- **2025-02** — Appeared on Marketing Masterclasses to discuss brand building, business transformation, consumer engagement and cross-cultural leadership.
- **2025-01** — Joined Sigma Foods as its first Global Chief Marketing Officer.

## Links

- Website: https://www.sigmafoods.com
- LinkedIn: https://www.linkedin.com/in/ana-maria-henao
- YouTube: https://www.youtube.com/watch?v=fmCWUq1yiUc

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Profile page: https://yespress.io/ana-henao
Published by YesPress — https://yespress.io
Last updated: 2026-08-14