# Amy Pritchard

> Amy Pritchard is the founder and CEO of ModSquad, a global leader in outsourced digital engagement services. A former commercial litigator, she launched the company in 2007 inside a virtual bar in Second Life with four colleagues - their first gig was guarding Newt Gingrich's avatar. Today ModSquad runs 10,000+ independent contractors across 70 countries, serving clients from the NFL to the U.S. Department of State with customer support, content moderation, trust and safety, and community management - blending agentic AI with high-EQ human expertise.

- **Role:** Founder & CEO at ModSquad
- **Organizations:** ModSquad
- **Nationality:** American
- **Education:** BA in Sociology, University of California, Santa Barbara, JD, PCU School of Law
- **Known for:** Founded ModSquad in 2007, pioneering the distributed remote workforce model for digital engagement services before remote work went mainstream, Grew ModSquad to 10,000+ independent contractors ('Mods') operating across 70 countries in 50+ languages, Secured clients including the NFL, Warner Bros., Electronic Arts, Nickelodeon, Spotify, and the U.S. Department of State

## Career timeline

- **pre-2007** — Practiced as a commercial litigator in Los Angeles and Silicon Valley; moderated online message boards as a hobby
- **2007** — Founded Metaverse Mod Squad (later ModSquad) with four colleagues from within a virtual bar in Second Life; first client was providing avatar security for Newt Gingrich's Second Life appearance
- **2007** — Did part-time moderation work for the WB television network, which supplied the founding team
- **2010** — Opened physical operations center in Sacramento, California
- **2015** — Rebranded from Metaverse Mod Squad to ModSquad
- **2020** — Won Stevie Award for Customer Service Outsourcing Provider of the Year
- **2021** — Won 2021 Stevie Award for Customer Service Outsourcing Provider of the Year; Globee Award for Best Use of Social Media in Customer Service
- **2022** — Won Gold Globee Award and 2022 Stevie Award for Sales and Customer Service; expanded to Costa Rica
- **2023** — Launched Department X, a new CX innovation division led by Chief Experience Officer Rich Weil
- **2025** — Advancing agentic AI integration across ModSquad's three-layer AI+Human platform (automation, generative AI, agentic AI)

## Achievements

- Founded ModSquad in 2007, pioneering the distributed remote workforce model for digital engagement services before remote work went mainstream
- Grew ModSquad to 10,000+ independent contractors ('Mods') operating across 70 countries in 50+ languages
- Secured clients including the NFL, Warner Bros., Electronic Arts, Nickelodeon, Spotify, and the U.S. Department of State
- Recognized by The New York Times as an industry expert in creating safe, engaging online communities
- Invented and launched Cubeless, a patent-pending secure CX platform for remote workforces
- Created Department X in 2023 to deepen investment in CX innovation and best practices
- Led company to multiple consecutive Stevie and Globee awards for customer service excellence (2020, 2021, 2022)
- Grew European operations center (Derry, Northern Ireland) to 5x growth in first five years
- Expanded global presence with Costa Rica operations in 2022

## Latest updates

- **2023-01** — Launched Department X, a new CX innovation organization, promoting Rich Weil to Chief Experience Officer
- **2022-04** — Expanded operations to Costa Rica, growing global footprint
- **2025-01** — ModSquad advancing three-layer AI+Human platform with agentic AI for Tier 1 resolution, content classification, and fraud detection

## Links

- Website: https://modsquad.com
- LinkedIn: http://www.linkedin.com/in/amyryanpritchard
- Twitter/X: https://twitter.com/amymms
- Facebook: https://www.facebook.com/ModSquadInc/

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Profile page: https://yespress.io/amy-pritchard
Published by YesPress — https://yespress.io
Last updated: 2026-05-17