# Amy Johnson

> Amy Johnson is the Omaha-based co-founder and former CEO of LifeLoop, a software business connecting senior living residents, families and staff. Following its acquisition by iN2L in 2022, she became chief strategy officer of the combined organization. She now works with Nick Nemer at growth consultancy 22eleven and serves on the board of Invest Nebraska.

- **Role:** Partner at 22eleven
- **Organizations:** 22eleven, LifeLoop, Invest Nebraska
- **Education:** Bachelor’s degree in Family and Consumer Science, University of Nebraska - Lincoln
- **Known for:** Won a $100,000 Rise of the Rest investment for LifeLoop in 2016., Named Entrepreneur of the Year in Omaha in 2018., Selected as an Argentum Senior Living Leader Under 40 in 2019.

## Career timeline

- **Before LifeLoop** — Spent 11 years in insurance, specializing in sales, marketing and account management.
- **2013** — LifeLoop concept emerged from a family communication gap.
- **2015** — LifeLoop launched with co-founders Amy Johnson, Kent Johnson and Philip Lee.
- **2016** — LifeLoop received a $100,000 investment after winning the Nebraska Rise of the Rest pitch competition.
- **2018** — Named Entrepreneur of the Year in Omaha.
- **2019** — Selected as an Argentum Senior Living Leader Under 40.
- **2022** — iN2L announced its acquisition of LifeLoop on April 26; Johnson became chief strategy officer of the combined organization.
- **2023** — 22eleven, her consulting venture with Nick Nemer, was publicly profiled.
- **2026** — Continued consulting with Nemer and serving on Invest Nebraska’s board.

## Achievements

- Won a $100,000 Rise of the Rest investment for LifeLoop in 2016.
- Named Entrepreneur of the Year in Omaha in 2018.
- Selected as an Argentum Senior Living Leader Under 40 in 2019.
- Co-founded and led LifeLoop through its 2022 acquisition by iN2L.

## Latest updates

- **2026-08** — A retrospective interview confirmed Johnson and Nick Nemer’s consulting work at 22eleven and her Invest Nebraska board membership.

## Links

- Website: https://www.22elevenpartners.com/home
- LinkedIn: https://www.linkedin.com/in/22eleven

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Profile page: https://yespress.io/amy-johnson
Published by YesPress — https://yespress.io
Last updated: 2026-10-20