# Amy Jo Martin

> Amy Jo Martin is a renegade entrepreneur, New York Times bestselling author, and human innovation expert who pioneered social media strategy for celebrities and brands before most executives knew what Twitter was. She founded Digital Royalty in 2009 - with Shaquille O'Neal as her first client - and grew it into a global agency operating in 10 countries. Today she runs Renegade Global, an innovation company and investment fund focused on propelling female founders and corporate teams into the AI era, while hosting the 'Why Not Now?' podcast with guests like Mark Cuban, Jessica Alba, and Matthew McConaughey.

- **Role:** Founder & CEO at Renegade Global
- **Organizations:** Renegade Global, Renegade Global Ventures, Why Not Now? Podcast, Fast Company Executive Board, Cercle (Board Member & Investor)
- **From:** Green River, Wyoming, USA
- **Nationality:** American
- **Education:** Bachelor of Science, Marketing, Arizona State University
- **Known for:** Named #3 Most Powerful Woman on Twitter by Forbes, New York Times Bestselling Author ('Renegades Write the Rules', 2012), Second verified Twitter account in history (after Shaquille O'Neal)

## Career timeline

- **2005** — Joined Phoenix Suns (NBA) as Director of Digital Media and Research
- **2008** — Helped Shaquille O'Neal join the Phoenix Suns and set up his Twitter account - the first ever verified Twitter account
- **2009-04** — Founded Digital Royalty, one of the first social media agencies, in Las Vegas
- **2009** — Named one of Arizona's '35 Entrepreneurs 35 & Younger'
- **2010** — Named #3 Most Powerful Woman on Twitter by Forbes; featured in Vanity Fair's 'America's Tweethearts'
- **2012-10** — Published 'Renegades Write the Rules' - debuted on the New York Times Bestseller list
- **2016** — Exited Digital Royalty after 7 years and expansion to 10 countries
- **2016** — Launched 'Why Not Now?' podcast
- **2022-01** — Founded Renegade Global, a human innovation company and investment fund
- **2024** — Became board member and investor at Cercle, an AI-powered IVF technology company
- **2026-04** — Speaking at Summit At Sea on AI integration and human potential

## Achievements

- Named #3 Most Powerful Woman on Twitter by Forbes
- New York Times Bestselling Author ('Renegades Write the Rules', 2012)
- Second verified Twitter account in history (after Shaquille O'Neal)
- Founded Digital Royalty - grew to 10 countries with clients including Dwayne Johnson, UFC, WWE, Hilton Worldwide
- Built two 7-figure companies with 8-figure valuations
- Featured in Vanity Fair's 'America's Tweethearts'
- Member of Fast Company Executive Board
- Contributor to Harvard Business Review, Sports Business Journal, TechCrunch
- Keynote speaker at Apple, CES, SXSW, Harvard Business School, Disney, TEDx, INBOUND
- Organized the first-ever NBA Tweet Up with Shaquille O'Neal
- Named one of '20 Best-Branded Women on Twitter' by Forbes

## Latest updates

- **2026-04** — Scheduled to speak at Summit At Sea on AI integration and human potential/leadership
- **2025-12** — Delivered keynote at JumpStart conference
- **2025-10** — Speaker at Configura conference
- **2024** — Joined board of Cercle, an AI-powered IVF technology company, as board member and investor
- **2024** — Continuing Why Not Now? podcast with high-profile guests including Mark Cuban, Jessica Alba, Tony Robbins
- **2022-01** — Launched Renegade Global and Renegade Global Ventures investment fund

## Links

- Website: https://amyjomartin.com
- LinkedIn: https://www.linkedin.com/in/amyjomartin
- Twitter/X: https://x.com/amyjomartin
- Instagram: https://www.instagram.com/amyjomartin/
- Facebook: https://www.facebook.com/AmyJoMartin

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Profile page: https://yespress.io/amy-jo-martin
Published by YesPress — https://yespress.io
Last updated: 2026-04-29