# Amy Garfinkle

> Amy Garfinkle is the Montreal-based chief marketing officer of Bellesa, a women-led sexual-wellness company. After early placements at SSENSE and Pharmascience, she joined Frank And Oak, moved from digital marketing coordination into affiliate partnerships, and arrived at Bellesa in 2020. She became CMO in January 2025, taking the marketing lead at a consumer brand whose growth depends on community, partnerships, ecommerce discipline, and an ability to operate around unusually restrictive advertising platforms.

- **Role:** Chief Marketing Officer at Bellesa
- **Organizations:** Bellesa, Frank And Oak, Pharmascience, SSENSE
- **Education:** Ivey Business School at Western University, Western University, Bialik High School
- **Known for:** Promoted from Digital Marketing Director to Chief Marketing Officer at Bellesa in January 2025., Named to the Dean's Honour List during her education., Earned Google Analytics Individual Qualification and Google AdWords certifications in 2018.

## Career timeline

- **2016** — Womenswear Buying Intern at SSENSE from May to August.
- **2017** — Private Label OTC Marketing Intern at Pharmascience from May to August.
- **2018** — Joined Frank And Oak as Digital Marketing Coordinator in September.
- **2019** — Moved into the Affiliate and Partnership Specialist role at Frank And Oak in July.
- **2020** — Joined Bellesa as Digital Marketing Director in September.
- **2024** — Publicly recruited for a Digital Marketing Assistant for Bellesa.
- **2025** — Promoted to Chief Marketing Officer at Bellesa in January.
- **2026** — Amplified Bellesa's campaign challenging Meta's removal of its Instagram account.

## Achievements

- Promoted from Digital Marketing Director to Chief Marketing Officer at Bellesa in January 2025.
- Named to the Dean's Honour List during her education.
- Earned Google Analytics Individual Qualification and Google AdWords certifications in 2018.
- Built experience across fashion buying, product marketing, digital commerce and affiliate partnerships before entering the C-suite.

## Latest updates

- **2026-06** — Reposted Bellesa leadership's call for Instagram to reinstate the company's account and explain its enforcement of sexual-wellness language.
- **2025-01** — Became Chief Marketing Officer at Bellesa after more than four years as Digital Marketing Director.
- **2024-07** — Shared Bellesa's search for a Digital Marketing Assistant.

## Links

- Website: https://www.bboutique.co
- LinkedIn: https://www.linkedin.com/in/amy-garfinkle
- Twitter/X: https://twitter.com/bellesaco
- YouTube: https://www.youtube.com/@bellesa
- Instagram: https://www.instagram.com/bellesaco/
- Facebook: https://www.facebook.com/amy.garfinkle

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Profile page: https://yespress.io/amy-garfinkle
Published by YesPress — https://yespress.io
Last updated: 2026-08-24