# Amy Errett

> Amy Errett is the founder and CEO of Madison Reed and a venture partner at True Ventures. After careers in banking, consulting, operating, and consumer venture capital, she launched a personalized hair-color company in 2013, named it after her daughter, and grew it from a direct-to-consumer subscription into an omnichannel brand with retail distribution and nearly 100 Hair Color Bars.

- **Role:** Founder and CEO at Madison Reed; Venture Partner at True Ventures
- **Organizations:** Madison Reed, True Ventures, Maveron, Olivia, The Spectrem Group, E*Trade, University of Connecticut Foundation, GLIDE
- **Nationality:** American
- **Education:** MBA in Finance, University of Pennsylvania - The Wharton School, BA in Liberal Arts, University of Connecticut
- **Known for:** Founded Madison Reed and expanded it from direct-to-consumer hair color into an omnichannel brand., Named to Inc.'s Female Founders lists in 2019, 2021, and 2026., Received the CEW Female Founders Award.

## Career timeline

- **Before 2001** — Worked in banking, founded The Spectrem Group, sold it to an IPG subsidiary, and later joined E*Trade's senior management team.
- **2001-2007** — Served as CEO of Olivia and repositioned the travel business as a lifestyle company.
- **2008-2012** — Was a general partner at Maveron and led its San Francisco Bay Area office and consumer investments.
- **2013** — Founded Madison Reed in San Francisco.
- **2018** — Joined the True Ventures investment team as a venture partner while continuing to lead Madison Reed.
- **2025** — Madison Reed reported more than 5 million customers and nearly 100 Hair Color Bars.
- **2026** — Appeared at SXSW with Chief and was named to Inc.'s Female Founders 500.

## Achievements

- Founded Madison Reed and expanded it from direct-to-consumer hair color into an omnichannel brand.
- Named to Inc.'s Female Founders lists in 2019, 2021, and 2026.
- Received the CEW Female Founders Award.
- Inducted into the San Francisco Business Times Forever Influential Hall of Fame and named among its Most Admired CEOs in 2019.
- Received the Penn Wharton Entrepreneurship Alumni Achievement Award.
- Won an Ernst & Young Entrepreneur of the Year award for Northern California in 2006 and a Bay Area award in 2022.
- Featured on Fast Company's Queer 50 list from 2020 through 2023.

## Latest updates

- **2026-05** — Chief published a conversation from SXSW 2026 in which Errett discussed setbacks, company values, gratitude, and finding one's genius.
- **2026** — Inc. named Errett to its Female Founders 500 for expanding Madison Reed through Ulta Beauty Mexico and increasing Hair Color Bar memberships by almost 40 percent.
- **2025-08** — Errett's Madison Reed story was featured on How I Built This.
- **2025-04** — Wharton featured Errett's path as a case study in Lori Rosenkopf's book Unstoppable Entrepreneurs.
- **2025-02** — Errett appeared on Masters of Scale to discuss Madison Reed's growth, fundraising, customer groups, and company culture.

## Links

- Website: https://www.madison-reed.com
- LinkedIn: https://www.linkedin.com/in/amyerrett
- Twitter/X: https://twitter.com/amyerrett
- Instagram: https://www.instagram.com/amyerrett

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Profile page: https://yespress.io/amy-errett
Published by YesPress — https://yespress.io
Last updated: 2026-08-27