# Amy Denoon

> Amy Denoon founded BEACH HOUSE, a beauty-focused public relations agency, in 2005. She expanded its presence across Newport Beach, Los Angeles and New York, launched Change The Beauty Game in 2018 to challenge excessive PR packaging, and sold the agency to senior executives Brittany Hohl and Brittany Savastano in 2020.

- **Role:** Founder and former CEO at BEACH HOUSE
- **Organizations:** BEACH HOUSE, Women Presidents’ Organization (membership documented in 2018)
- **Known for:** Built a beauty-focused communications agency with a presence in Newport Beach, Los Angeles and New York., Led BEACH HOUSE while it worked with brands including Urban Decay, Anastasia Beverly Hills, Schwarzkopf Professional and Voluspa., Introduced Change The Beauty Game to reduce unnecessary packaging in PR mailers.

## Career timeline

- **2005** — Founded Beach House PR.
- **2016** — BEACH HOUSE opened a New York office; an August report recorded 16 staff and 33% staff growth.
- **2018** — Launched Change The Beauty Game, challenging excessive packaging in beauty PR outreach.
- **2018** — Spoke at Beauty Biz Roundtable 17 on building beauty brands on social media.
- **2020** — Sold BEACH HOUSE to senior executives Brittany Hohl and Brittany Savastano and agreed to consult through a six-month transition.

## Achievements

- Built a beauty-focused communications agency with a presence in Newport Beach, Los Angeles and New York.
- Led BEACH HOUSE while it worked with brands including Urban Decay, Anastasia Beverly Hills, Schwarzkopf Professional and Voluspa.
- Introduced Change The Beauty Game to reduce unnecessary packaging in PR mailers.
- Transferred agency ownership to two senior executives in 2020.

## Latest updates

- **2020-03** — Announced the sale of BEACH HOUSE to Brittany Hohl and Brittany Savastano, with a six-month consulting transition.

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Profile page: https://yespress.io/amy-denoon
Published by YesPress — https://yespress.io
Last updated: 2026-10-21