# Amway

> Amway is the world's largest direct-selling company, a privately held maker of nutrition, beauty and home products that reaches customers not through stores but through more than a million independent business owners. Founded in 1959 in Ada, Michigan, by two boyhood friends, it built brands like Nutrilite supplements, Artistry cosmetics and eSpring water filters into a global operation spanning roughly 100 markets, with $7.3 billion in 2025 sales.

- **Founded:** 1959
- **Headquarters:** Ada, Michigan, United States
- **Founders:** Rich DeVos (Co-Founder), Jay Van Andel (Co-Founder)
- **Team size:** ~14,000 employees
- **Products:** Nutrilite, Artistry, eSpring, XS, Amway Home / L.O.C.
- **Notable:** World's #1 direct-selling company on the Direct Selling News Global 100 list., Nutrilite named the world's #1 selling vitamins and dietary supplements brand and #1 selling cellular health brand., Ranks among Forbes' largest privately held companies in the United States.

## Products & services

- **Nutrilite** — Vitamins, minerals and dietary supplements grown on Amway-owned organic farms; the world's #1 selling vitamins and dietary supplements brand and #1 selling cellular health brand.
- **Artistry** — Premium skincare and color cosmetics, including the LongXevity collection launched in 2025.
- **eSpring** — Home water treatment and purification systems using UV light and carbon filtration.
- **XS** — Energy drinks and sports nutrition products aimed at active consumers.
- **Amway Home / L.O.C.** — Home care and cleaning products; the Liquid Organic Cleaner (L.O.C.) was Amway's first product, an early biodegradable cleaner.
- **Atmosphere** — Air treatment and purification systems for the home.
- **Nutrilite AmCell** — Amway's first cellular health supplement, launched in three Asian markets in 2025.

## Achievements

- World's #1 direct-selling company on the Direct Selling News Global 100 list.
- Nutrilite named the world's #1 selling vitamins and dietary supplements brand and #1 selling cellular health brand.
- Ranks among Forbes' largest privately held companies in the United States.
- The 1979 FTC v. Amway ruling established that legitimate multi-level marketing is not a pyramid scheme.
- Reported $7.3 billion in global sales in 2025 across roughly 100 markets.

## Latest updates

- **2026-03** — Amway reported $7.3 billion in 2025 sales, a 1% decline and its fourth consecutive down year, with growth in Vietnam, Taiwan, Central Asia and Latin America offsetting softness in North America and China.
- **2025-01** — Launched Nutrilite AmCell, its first cellular health supplement, in three Asian markets, and expanded the Artistry LongXevity skincare collection to seven markets; beauty category grew 8% globally.
- **2024-09** — Michael Nelson became president and CEO, succeeding Milind Pant, who led a six-year transformation of the business.

## Links

- Website: https://www.amwayglobal.com
- LinkedIn: https://www.linkedin.com/company/amway
- Twitter/X: https://twitter.com/Amway
- YouTube: https://www.youtube.com/user/amway
- Instagram: https://www.instagram.com/amway/
- Facebook: https://www.facebook.com/Amway

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Profile page: https://yespress.io/amway
Published by YesPress — https://yespress.io
Last updated: 2026-08-14