# Amsive

> Amsive is a private, data-led performance marketing agency that joins audience modeling, digital media, creative, search, analytics, direct mail, and large-scale production under one roof. Its proprietary Xact data platform and Audience Science framework help enterprise marketers identify likely customers, activate them across online and offline channels, and measure business outcomes, with particular depth in financial services, insurance, healthcare, education, retail, and publishing.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Team size:** Approximately 820 employees; LinkedIn listed 819 employees in August 2026.
- **Products:** Audience Science, Xact, Digital media, SEO and AEO, Direct marketing and production
- **Notable:** Launched as a unified agency in 2021 after integrating Vision, SourceLink, Path Interactive, and DX Marketing., Acquired healthcare-focused direct response agency Genesis Direct in March 2022., Earned HITRUST i1 certification for Customer Intelligence and Print / Direct Mail systems in 2023.

## Products & services

- **Audience Science** — A proprietary framework for identification, segmentation, predictive modeling, strategy, channel activation, testing, and measurement.
- **Xact** — A proprietary agency data platform that combines first-party and aggregated consumer data for identity resolution, segmentation, modeling, activation, attribution, and reporting.
- **Digital media** — Paid search, paid social, programmatic, streaming audio and video, connected TV, digital out-of-home, planning, buying, and optimization.
- **SEO and AEO** — Technical SEO, local and enterprise search, algorithm recovery, ecommerce and publisher SEO, and optimization for AI-generated answers and large language models.
- **Direct marketing and production** — Data-led direct mail, personalized creative, print production, fulfillment, automation, and measurement.
- **Creative and digital experience** — Brand strategy, content, performance creative, video, UX, web development, ecommerce, testing, and conversion optimization.
- **Amsive Health** — A dedicated practice for compliant growth across health plans, health systems, and multi-location providers.
- **Analytics and measurement** — Customer modeling, incrementality, marketing mix analysis, attribution, dashboards, media optimization, and lifetime-value analysis.

## Achievements

- Launched as a unified agency in 2021 after integrating Vision, SourceLink, Path Interactive, and DX Marketing.
- Acquired healthcare-focused direct response agency Genesis Direct in March 2022.
- Earned HITRUST i1 certification for Customer Intelligence and Print / Direct Mail systems in 2023.
- Named one of Crain's Best Places to Work in New York City for 2024, its eighth year of recognition.
- Maintained Google Premier Partner status in 2025 after more than a decade in the program's highest tier.
- Won Search Engine Land's 2025 Agency of the Year - SEO and Best Overall SEO Initiative - Enterprise for work with MSN.
- Formalized Amsive Health as a dedicated healthcare marketing practice in January 2026.
- A commissioned Forrester Consulting study published in 2026 modeled 134% three-year ROI and payback under six months for a composite organization.

## Latest updates

- **2026-07** — A commissioned Forrester Consulting study modeled a composite customer at 134% three-year ROI, $4.8 million net present value, 40% annual customer growth, and payback in under six months.
- **2026-01** — Launched Amsive Health as a formal practice for health plans, health systems, and multi-location providers.
- **2025-10** — Won Search Engine Land's Agency of the Year - SEO and Best Overall SEO Initiative - Enterprise for technical SEO work with MSN.
- **2025-02** — Michael Coppola became CEO, succeeding Brad Moore, who moved into an advisory role.
- **2025-01** — Announced that Michael Coppola would succeed Brad Moore as CEO effective February 1, 2025.

## Links

- Website: https://www.amsive.com/
- LinkedIn: https://www.linkedin.com/company/amsive
- Twitter/X: https://x.com/amsiveagency
- Instagram: https://www.instagram.com/amsive
- Facebook: https://www.facebook.com/Amsive/

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Profile page: https://yespress.io/amsive
Published by YesPress — https://yespress.io
Last updated: 2026-08-14