# AMPR

> AMPR is an Australian communications agency founded in Melbourne in 1991. It combines brand and corporate communications, media relations, talent and creator strategy, partnerships, content production, events, crisis counsel and showroom services for consumer-facing brands. Its most defensible differentiator is continuity: public accounts place its Melbourne Fashion Festival relationship beyond two decades, David Jones beyond 18 years and Forever New beyond 15.

- **Founded:** 1991
- **Headquarters:** Melbourne, Australia
- **Founders:** Ann Morrison (Founder and former Managing Director)
- **Products:** Communications, Talent and creators, Events, Content, Partnerships
- **Notable:** Built a communications partnership with Melbourne Fashion Festival lasting more than two decades., Supported Zara's launch in Melbourne in 2011 and later its Australian online launch., Reported 18 new and returning client wins in early 2024 across events, fashion, beauty and consumer work.

## Products & services

- **Communications** — Brand and corporate communications, press strategy, media relations, positioning, issues and crisis counsel.
- **Talent and creators** — Talent procurement, influencer engagement, creator partnerships, seeding and guest-list strategy.
- **Events** — Event ideation, production, logistics, media accreditation, guest experience and amplification.
- **Content** — Photo, video and social-first content designed for campaign distribution.
- **Partnerships** — Brand collaborations and strategic partnerships intended to expand relevance and reach.
- **Showroom** — Product display, media and stylist access, collection previews and the recurring AMPR Open House program.

## Achievements

- Built a communications partnership with Melbourne Fashion Festival lasting more than two decades.
- Supported Zara's launch in Melbourne in 2011 and later its Australian online launch.
- Reported 18 new and returning client wins in early 2024 across events, fashion, beauty and consumer work.
- The 2024 AMPR Open House Roadshow drew 160 talent and agency attendees plus 38 press across five cities and reported 9.8 million social reach.
- Helped take Melbourne Fashion Festival into its first regional expansion through Geelong Fashion Fortnight in 2026.
- Expanded an older earned-media practice into an integrated offer spanning talent, creators, content, events, partnerships and crisis work.

## Latest updates

- **2026-06** — Miele selected AMPR after a competitive tender for a 12-month Australia-New Zealand brief spanning press communications, lifestyle events, talent engagement, internal communications counsel and content.
- **2026-06** — Published its PayPal Melbourne Fashion Festival 2026 case study, highlighting Geelong Fashion Fortnight, the National Designer Award and international guest Prabal Gurung.
- **2026-06** — Published a Bondi Sands 'Summer Never Ends' campaign case study spanning event production, influencer talent management and integrated PR.
- **2025-03** — Executive Director Sarah Gale described a 26-person specialist team and said women represented 92% of staff.
- **2024-02** — AMPR announced 18 new and returning client wins across major events, fashion, beauty and consumer portfolios.

## Links

- Website: https://www.ampr.com.au/
- LinkedIn: https://www.linkedin.com/company/ampr/
- Twitter/X: https://twitter.com/ampr_group
- Instagram: https://www.instagram.com/ampr_group/
- Facebook: https://www.facebook.com/ampraustralia

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Profile page: https://yespress.io/ampr
Published by YesPress — https://yespress.io
Last updated: 2026-09-23