# Amplitude

> Amplitude sells software for understanding how people use digital products and testing what improves them. Its platform combines behavioral analytics, session replay, experimentation, feedback and AI agents for product, engineering, data and marketing teams.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Spenser Skates (CEO and co-founder), Curtis Liu (CTO and co-founder), Jeffrey Wang (Co-founder; former Chief Architect)
- **Products:** Amplitude Analytics, Feature Experimentation, Session Replay, Web Experimentation, Guides and Surveys
- **Notable:** Nasdaq direct listing under AMPL on September 28, 2021., Approximately 5,200 customers reported as of June 30, 2026., Q2 2026 revenue grew 21% year over year to US$100.9 million.

## Products & services

- **Amplitude Analytics** — Event-based product and web analysis, including funnels, retention and behavioral cohorts.
- **Feature Experimentation** — Test product variations and measure their effects using behavioral data.
- **Session Replay** — Reconstruct user sessions and connect visible friction with quantitative analysis.
- **Web Experimentation** — Run website A/B tests using a visual editor.
- **Guides and Surveys** — In-product guidance and feedback collection, expanded through Command AI.
- **AI Feedback** — Analyze qualitative customer input, incorporating Kraftful technology.
- **AI Agents and MCP** — Global and specialized agents analyze data; MCP connects Amplitude context to supported external AI tools.
- **Statsig** — Experimentation and feature management platform maintained and developed within Amplitude following the May 2026 strategic partnership.
- **Wave** — Closed-beta product agent that analyzes signals, proposes work and measures outcomes; rollout announced for the second half of 2026.
- **Professional services** — Implementation, analytics planning, training and related support.

## Achievements

- Nasdaq direct listing under AMPL on September 28, 2021.
- Approximately 5,200 customers reported as of June 30, 2026.
- Q2 2026 revenue grew 21% year over year to US$100.9 million.

## Latest updates

- **2026-10** — Vijaye Raji, Statsig founder and OpenAI CTO of Applications, appointed to the board on October 15.
- **2026-08** — Reported Q2 revenue of US$100.9 million and ARR of US$410 million; GAAP operating loss was US$35.2 million.
- **2026-06** — Introduced Wave; product page describes closed beta and a second-half 2026 customer rollout.
- **2026-05** — Announced strategic partnership to take on Statsig’s brand and customers and continue developing its platform.
- **2026-03** — Detailed Global Agent, Specialized Agents and MCP capabilities.

## Links

- Website: https://amplitude.com/
- LinkedIn: https://www.linkedin.com/company/amplitude-analytics
- Twitter/X: https://x.com/Amplitude_HQ
- GitHub: https://github.com/amplitude
- YouTube: https://www.youtube.com/c/Amplitude_HQ
- Instagram: https://www.instagram.com/amplitude_hq/
- Facebook: https://www.facebook.com/AmplitudeAnalytics

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Profile page: https://yespress.io/amplitude
Published by YesPress — https://yespress.io
Last updated: 2026-10-21