# Amplify

> Amplify is a New York-based K-12 education company that builds core and supplemental curriculum and assessments in literacy, math, and science, all grounded in the science of reading and used to turn student data into instructional support for teachers. Born as Wireless Generation in 2000 and now backed by Laurene Powell Jobs' Emerson Collective, its programs - including Amplify CKLA, Amplify Science, Amplify Desmos Math, Boost Reading, and mCLASS - reach more than 18 million students and teachers across all 50 states.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Larry Berger (Co-Founder & CEO), Greg Gunn (Co-Founder)
- **Team size:** ~1,600 employees
- **Products:** Amplify CKLA, Amplify Science, Amplify Desmos Math, Amplify ELA, Boost Reading
- **Notable:** mCLASS approved by California as one of only three recommended K-2 reading difficulty / dyslexia screeners, and the only one with a dual-language English/Spanish report., Built a full K-12 math curriculum on the Desmos platform after acquiring Desmos Classroom in 2022., Reaches more than 18 million students and teachers across all 50 states and D.C.

## Products & services

- **Amplify CKLA** — Core Knowledge Language Arts, a K-5 English language arts program built on the science of reading that pairs foundational skills with knowledge-building texts.
- **Amplify Science** — K-8 science curriculum developed with the Lawrence Hall of Science at UC Berkeley and aligned to the Next Generation Science Standards, where students investigate phenomena like scientists.
- **Amplify Desmos Math** — A full K-12 problem-based math curriculum built with the Desmos curriculum team on top of Desmos' interactive digital activities.
- **Amplify ELA** — Grades 6-8 English language arts program emphasizing close reading, writing, and student discussion.
- **Boost Reading** — Adaptive K-5 personalized reading intervention that adjusts to each student's level.
- **mCLASS** — K-8 literacy assessment, dyslexia screening, and progress-monitoring system built on DIBELS 8th Edition in partnership with the University of Oregon.
- **Amplify Caminos** — Spanish-language literacy program companion to CKLA for multilingual classrooms.

## Achievements

- mCLASS approved by California as one of only three recommended K-2 reading difficulty / dyslexia screeners, and the only one with a dual-language English/Spanish report.
- Built a full K-12 math curriculum on the Desmos platform after acquiring Desmos Classroom in 2022.
- Reaches more than 18 million students and teachers across all 50 states and D.C.
- Amplify Science developed with UC Berkeley's Lawrence Hall of Science and aligned to NGSS.
- Marked its 25th anniversary in 2025 after starting as Wireless Generation in 2000.
- Backed by Laurene Powell Jobs' Emerson Collective with $215M growth funding in 2021.

## Latest updates

- **2025-06** — Desmos Classroom and Amplify platforms unified into Amplify Classroom at classroom.amplify.com (launched June 27, 2025).
- **2025-06** — Amplify Desmos Math moved from beta to commercial release for 2025-26, with full-year print materials shipping and high school courses (Algebra 1, Geometry, Algebra 2, Integrated 1) in pilot.
- **2025** — Amplify marked its 25th anniversary.
- **2023-05** — Closed a Series C funding round with Cox Enterprises.

## Links

- Website: https://amplify.com
- LinkedIn: https://www.linkedin.com/company/amplifyinc
- Twitter/X: https://twitter.com/amplify
- YouTube: https://www.youtube.com/@AmplifyEducation
- Instagram: https://www.instagram.com/amplifyedu/
- Facebook: https://facebook.com/AmplifyEducation

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Profile page: https://yespress.io/amplify
Published by YesPress — https://yespress.io
Last updated: 2026-06-16