# Amiad Soto

> Amiad Soto is the Israeli co-founder and CEO of Guesty, the property-management software company he began with his twin brother Koby after discovering how awkward it was to run short-term rentals from afar. What began in 2013 as a hands-on service called SuperHost became a Y Combinator company, then a global hospitality platform. Soto's story is a study in useful pivots: move from labor to software, consolidate the scattered work operators already do, and apply AI to specific chores rather than to fashionable demos.

- **Role:** CEO and Co-Founder at Guesty
- **Organizations:** Guesty, Y Combinator, Tel Aviv University
- **Nationality:** Israeli
- **Education:** Industrial Engineering, Tel Aviv University
- **Known for:** Co-founded Guesty and led its transition from a hands-on host service into a global property-management software platform., Completed Y Combinator's Winter 2014 program., Named with Koby Soto to Forbes Israel's 2018 30 Under 30 list in science and technology.

## Career timeline

- **2013** — Co-founded SuperHost with his twin brother Koby after both experienced the operational burden of managing short-term rentals.
- **2014** — Joined Y Combinator's Winter 2014 batch; SuperHost rebranded as Guesty and raised $1.6 million in seed funding.
- **2016** — Guesty began building a broader technology suite for professional property managers.
- **2017** — Guesty expanded beyond Airbnb by integrating with Booking.com and reached 100 team members.
- **2018** — Named with Koby Soto to Forbes Israel's 30 Under 30 list in science and technology.
- **2021** — Guesty acquired MyVR and Your Porter and grew beyond 300 employees.
- **2022** — Guesty raised a $170 million Series E and acquired YieldPlanet, HiRUM and Kigo.
- **2023** — Guesty acquired StaySense and reported more than 750 employees across 15 offices.
- **2024** — Guesty raised a $130 million Series F led by KKR and acquired channel-management company Rentals United.
- **2026** — Guesty introduced an AI agent hub designed to execute operational work for property managers.

## Achievements

- Co-founded Guesty and led its transition from a hands-on host service into a global property-management software platform.
- Completed Y Combinator's Winter 2014 program.
- Named with Koby Soto to Forbes Israel's 2018 30 Under 30 list in science and technology.
- Led Guesty through a $130 million Series F funding round in April 2024.
- Led Guesty as it reached more than 750 employees across 15 offices by 2023.
- Guesty ranked No. 234 on the 2024 Deloitte Technology Fast 500 after reporting 508% revenue growth over the measured period.
- Holds an FAA private pilot certificate.

## Latest updates

- **2026-06** — Guesty announced an AI agent hub intended to execute operational work across property management workflows.
- **2026-01** — Soto discussed AI as an operating layer for hospitality with Flashpoint, emphasizing automation of manual work and measurable operational value.
- **2025-11** — Appeared on STR Global Unlocked to discuss Guesty's evolution, company culture, AI and the future of short-term rentals.
- **2025-07** — Previewed GuestyVal 2025 and discussed the evolution of the short-term rental industry.
- **2024-11** — Guesty ranked No. 234 on the Deloitte Technology Fast 500 after reporting 508% revenue growth.

## Links

- Website: https://www.guesty.com/
- LinkedIn: https://www.linkedin.com/in/amiadsoto
- Twitter/X: https://x.com/guesty
- YouTube: https://www.youtube.com/channel/UCeaGcpUM6TaxnOYHeI2CygA
- Instagram: https://www.instagram.com/guestyinc/
- Facebook: https://www.facebook.com/guestycom/
- TikTok: https://www.tiktok.com/@guesty

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Profile page: https://yespress.io/amiad-soto
Published by YesPress — https://yespress.io
Last updated: 2026-08-27