# Ami Lebendiker

> Ami Lebendiker is the founder and CEO of Roga, a neurotech company that makes a discreet behind-the-ear wearable for stress relief paired with an on-demand content app. A former product manager at Google, he spent a decade shipping hardware including Pixel phones and Google Home before turning his cost-engineering instincts toward consumer neurotech. Earlier he founded Mango Startups, billed as the first ICO backed by a venture fund in Latin America, and helped coordinate the region's startup accelerator network. Costa Rica-born and multiply credentialed, he is part operator, part investor, and part builder who keeps returning to the same idea: democratize access to things normally locked behind gatekeepers.

- **Role:** Founder & CEO at Roga
- **Organizations:** Roga, Mango Startups, Google, British American Tobacco, RETEI (Latin America Accelerator Network)
- **From:** Costa Rica
- **Nationality:** Costa Rican
- **Education:** BSc, Economics, Universidad Latina de Costa Rica, MSc, International Management, Ivey Business School, Western University, MSc, Management, London School of Economics and Political Science, Executive Project Management, Stanford University
- **Known for:** Founded Roga and shipped a behind-the-ear neurotech wearable plus companion app, Closed $1.7M CAD (~$1.2M USD) pre-seed with investors including Exceptional Ventures, On Deck, CABHI and the Ontario Brain Institute, Spent ~10 years at Google shipping consumer hardware including Pixel and Google Home

## Career timeline

- **2008-2012** — Supply Chain Manager at British American Tobacco
- **2012-2021** — Product / Hardware Program Manager at Google, working on Pixel phones and Google Home
- **2018** — Founding Partner of Mango Startups, launching the first ICO backed by a VC fund in Latin America
- **2020-2021** — Founded Roga and began developing its neurotech wearable
- **2022** — Roga launched its first product and joined the On Deck (ODX) accelerator
- **2024** — Roga closed $1.7M CAD pre-seed funding; launched in India; shipped 500+ devices and signed corporate clients

## Achievements

- Founded Roga and shipped a behind-the-ear neurotech wearable plus companion app
- Closed $1.7M CAD (~$1.2M USD) pre-seed with investors including Exceptional Ventures, On Deck, CABHI and the Ontario Brain Institute
- Spent ~10 years at Google shipping consumer hardware including Pixel and Google Home
- Launched Mango Startups, described as the first ICO backed by a VC fund in Latin America
- Coordinated RETEI, a Latin America accelerator network, and mentored at Launchpad / Google for Entrepreneurs
- Pivoted Roga from direct-to-consumer to B2B corporate wellness after inbound from HR leaders
- Launched what was billed as India's first wearable focused on mental wellbeing

## Latest updates

- **2024-06** — Roga closed $1.7M CAD pre-seed funding to scale its stress-relief wearable.
- **2024-01** — Roga launched in India, billed as the country's first wearable focused on mental wellbeing.

## Links

- Website: https://roga.ai
- LinkedIn: https://www.linkedin.com/in/amileb/
- Twitter/X: https://twitter.com/MangoStartups
- YouTube: https://www.youtube.com/@roga-ai
- Instagram: https://www.instagram.com/roga.ai
- Facebook: https://www.facebook.com/Mango-Startups-ICO-189027418320314
- TikTok: https://www.tiktok.com/@roga.ai

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Profile page: https://yespress.io/ami-lebendiker
Published by YesPress — https://yespress.io
Last updated: 2026-06-25