# American Insurance Organization

> American Insurance Organization (AIO) is a U.S. life and health insurance marketing organization supporting independent agents and agencies with carrier access, training, marketing, sales technology and administrative services. Its market is insurance distribution: helping agents sell and service policies issued by insurance carriers.

- **Founded:** 2005
- **Headquarters:** Nazareth, United States
- **Founders:** John Pequeno (Co-founder and president), Michael Zitzke (Co-founder)
- **Products:** Life and health insurance distribution, Medicare distribution, Agent training and broker support, Marketing and agent websites, SalesRadix access for captive agents
- **Notable:** AIO reported more than 340% revenue growth from 2012 to 2015 and an Inc. 5000 appearance in 2016., Ideal Concepts’ 2019 announcement placed AIO at No. 2899 on the Inc. 5000, separately from Ideal Concepts at No. 672., An August 2020 Ideal Concepts announcement reported AIO’s fifth consecutive Inc. 5000 appearance.

## Products & services

- **Life and health insurance distribution** — Carrier access for independent agents selling individual health, life and supplemental policies. AIO is an intermediary; the carriers issue coverage.
- **Medicare distribution** — Announced an October 2016 launch with Humana and Mutual of Omaha and approximately 50 experienced licensed sales agents.
- **Agent training and broker support** — Product training, weekly live sales webinars, individual coaching, a training library and administrative support departments.
- **Marketing and agent websites** — Internet leads, vendor discounts, customizable agent websites and automated prospect follow-up described in public recruitment materials.
- **SalesRadix access for captive agents** — AIO describes access to a custom CRM, leads, quoting and enrollment tools for captive sales agents. Ideal Concepts is the technology company behind SalesRadix.
- **Agency building** — Recruiting and management support with potential commission overrides on recruited agents, depending on the assigned commission level.

## Achievements

- AIO reported more than 340% revenue growth from 2012 to 2015 and an Inc. 5000 appearance in 2016.
- Ideal Concepts’ 2019 announcement placed AIO at No. 2899 on the Inc. 5000, separately from Ideal Concepts at No. 672.
- An August 2020 Ideal Concepts announcement reported AIO’s fifth consecutive Inc. 5000 appearance.

## Latest updates

- **2020-08** — Ideal Concepts reported AIO’s fifth consecutive Inc. 5000 appearance and described a national network of more than 2,000 contracted independent agents. This is the latest dated AIO-specific company announcement verified in this research.

## Links

- Website: http://www.aioagents.com
- LinkedIn: https://www.linkedin.com/company/american-insurance-organization

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Last updated: 2026-10-17