# American Family Insurance

> American Family Insurance is a Madison, Wisconsin mutual insurer founded in 1927 on a simple hunch: farmers who drove country roads crashed less than city drivers, so they deserved cheaper car insurance. Nearly a century later it is one of the ten largest property-casualty insurers in the United States, selling auto, home, life, and business coverage through a family of brands - American Family, Homesite, CONNECT, The General, and Main Street America - and backing it all with roughly $20 billion in annual revenue and about 12 million policies in force.

- **Founded:** 1927
- **Headquarters:** Madison, Wisconsin, United States
- **Founders:** Herman Wittwer (Founder)
- **Team size:** ~13,000-17,000 employees plus a broad network of agents
- **Products:** Auto Insurance, Homeowners & Renters Insurance, Life Insurance, Business & Commercial Insurance, CONNECT, powered by American Family
- **Notable:** One of the ten largest property-casualty insurers in the United States, Ranked among the Fortune 500 (roughly #251), Grew from a single-product farm auto insurer in 1927 to a multi-brand group with ~$20B revenue

## Products & services

- **Auto Insurance** — Personal and commercial vehicle coverage - the company's founding product line, launched for farmers in 1927.
- **Homeowners & Renters Insurance** — Property coverage for owners and renters, expanded through the 2013 acquisition of direct home insurer Homesite.
- **Life Insurance** — Term, whole, and universal life policies through American Family Life Insurance Company.
- **Business & Commercial Insurance** — Property, liability, and specialty coverage for small and mid-sized businesses, strengthened by the Main Street America merger.
- **CONNECT, powered by American Family** — Direct-to-consumer auto and home insurance, the rebrand of the former Ameriprise Auto & Home acquired in 2019.
- **The General** — Nonstandard auto insurance brand under Permanent General Companies serving higher-risk drivers.
- **Farm & Ranch Insurance** — Coverage for agricultural property and operations, a nod to the company's original customer base.

## Achievements

- One of the ten largest property-casualty insurers in the United States
- Ranked among the Fortune 500 (roughly #251)
- Grew from a single-product farm auto insurer in 1927 to a multi-brand group with ~$20B revenue
- Built a house of brands including Homesite, CONNECT, The General, and Main Street America
- Secured naming rights to a Major League Baseball stadium (American Family Field)

## Latest updates

- **2026-01** — American Family and the Milwaukee Brewers announced the sixth year of the Fearless Dreamer Scholarship Program, opening applications for Milwaukee students.
- **2025-12** — The company reported full-year 2025 results with roughly $19.5 billion in total revenue and a property-casualty underwriting gain of about $2.6 billion.
- **2024-12** — American Family reported 2024 revenue of roughly $20.0 billion, up from $17.1 billion the prior year.

## Links

- Website: https://amfam.com
- LinkedIn: https://www.linkedin.com/company/american-family-insurance
- Twitter/X: https://twitter.com/amfam
- YouTube: https://www.youtube.com/user/amfam
- Instagram: https://www.instagram.com/amfam
- Facebook: https://facebook.com/amfam

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Profile page: https://yespress.io/american-family-insurance
Published by YesPress — https://yespress.io
Last updated: 2026-08-13