# Amber Roberts

> Amber Roberts is the New York-based US CEO of Vested, a financial services marketing and communications consultancy. Previously a senior partner at Finn Partners and leader of LANE PR’s New York office, she advises on corporate reputation, crisis communications and transactions. Her public work includes practical guidance for banks and merger integration, industry panels, and service on the Institute for Public Relations Board of Trustees.

- **Role:** US CEO at Vested
- **Organizations:** Vested, Institute for Public Relations, Finn Partners, LANE PR, Waggener Edstrom Worldwide
- **Education:** Lehigh University
- **Known for:** Advised on communications strategies for more than 50 mergers and acquisitions., M&A Advisor Emerging Leader award, 2016., Bulldog Awards recognition for Excellence in Media and Public Relations, 2011, as listed in her Vested biography.

## Career timeline

- **Before 2008** — Worked on Microsoft business, trade and consumer PR campaigns at Waggener Edstrom Worldwide; exact dates not independently established.
- **2008** — Opened LANE PR’s New York office.
- **2015** — Promoted to senior vice president at LANE, directing its New York office and financial services practice.
- **2016** — LANE was acquired by Finn Partners; Roberts subsequently served as senior partner and led Finn’s financial services practice.
- **2018** — Appointed CEO of Vested’s US professional services operation in September.
- **2022** — Selected for PRovoke Media’s Innovator 25 Americas.
- **2025** — Vested publicly announced her Institute for Public Relations trustee appointment in January.
- **2026** — Interviewed Micky Onvural at Financial Narrative’s Spring Forum; recording published May 27.

## Achievements

- Advised on communications strategies for more than 50 mergers and acquisitions.
- M&A Advisor Emerging Leader award, 2016.
- Bulldog Awards recognition for Excellence in Media and Public Relations, 2011, as listed in her Vested biography.
- PR News Top Women in PR, 2020, as listed in her Vested biography.
- PRovoke Media Innovator 25 Americas, 2022.
- Vested US reached $17.5 million in 2021; the 2022 Innovator profile described double-digit annual growth since her 2018 arrival through that period.
- Institute for Public Relations Board of Trustees member.

## Latest updates

- **2026-05** — Architecting Marketing & Communications Teams for the Future, a conversation with TIAA’s Micky Onvural, was published on Asset TV on May 27, 2026.
- **2025-01** — Published Five Questions For Post-Merger Communications on January 17, 2025.
- **2025-01** — Vested publicly announced her Institute for Public Relations Board of Trustees membership.

## Links

- Website: https://fullyvested.com
- LinkedIn: https://www.linkedin.com/in/amberlroberts

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Profile page: https://yespress.io/amber-roberts
Published by YesPress — https://yespress.io
Last updated: 2026-10-06