# Amber Holm

> Amber Holm is the senior vice president and chief marketing and experience officer at Winnebago Industries, where she connects enterprise marketing, customer experience, consumer insight, and service across a portfolio spanning RVs, boats, and power systems. A Yale history graduate with an MBA from Harvard Business School, she built her career on emotionally resonant consumer brands at General Mills, Bridgestone Americas, and Newell Brands before becoming Winnebago Industries' first chief marketing officer in 2022.

- **Role:** Senior Vice President, Chief Marketing & Experience Officer at Winnebago Industries
- **Organizations:** Winnebago Industries, Newell Brands, Bridgestone Americas, General Mills, WebMD, Minnesota Chamber of Commerce, Go RVing, National Marine Manufacturers Association, Nashville Ballet
- **Education:** BA with distinction in History, Yale University, MBA, Harvard Business School
- **Known for:** Became Winnebago Industries' first chief marketing officer in 2022., Expanded into the chief marketing and experience officer role in 2025., Led Newell Brands' global housewares business through record sales growth, according to Winnebago Industries' appointment announcement.

## Career timeline

- **After college** — Worked briefly at Medscape, now part of WebMD, developing websites.
- **Approximately 13 years** — Held brand management and customer marketing roles at General Mills, working on brands including Pillsbury, Lucky Charms, and Cheerios and helping build a multicultural marketing program.
- **Approximately 6 years** — Worked at Bridgestone Americas, ultimately serving as vice president of marketing for the Bridgestone and Firestone tire brands in the United States and Canada.
- **Before 2022** — Served as vice president, brands at Newell Brands, leading a global housewares business that included Rubbermaid, Calphalon, FoodSaver, and Ball Canning.
- **2016** — Named to Nashville Business Journal's 40 Under 40 while at Bridgestone Americas.
- **2022-07** — Joined Winnebago Industries in the newly created role of senior vice president and chief marketing officer.
- **2023** — Joined the boards of the Minnesota Chamber of Commerce and Go RVing.
- **2025-05** — Joined the Discover Boating Market Expansion Advisory Board.
- **2025-09** — Became senior vice president, chief marketing and experience officer, adding responsibility for a customer service center of excellence and enterprise aftermarket strategy.

## Achievements

- Became Winnebago Industries' first chief marketing officer in 2022.
- Expanded into the chief marketing and experience officer role in 2025.
- Led Newell Brands' global housewares business through record sales growth, according to Winnebago Industries' appointment announcement.
- Built experience across consumer brands including Cheerios, Lucky Charms, Pillsbury, Bridgestone, Firestone, Rubbermaid, Calphalon, FoodSaver, and Ball Canning.
- Named to Nashville Business Journal's 40 Under 40 class in 2016.
- Serves on the Minnesota Chamber of Commerce and Go RVing boards and the Discover Boating Market Expansion Advisory Board.

## Latest updates

- **2026-07** — Participated in the Minnesota Twins 2026 Brand Summit panel on the future of marketing, emphasizing community and engagement around shared experiences.
- **2026-06** — Marked National Go RVing Day with a post encouraging women to take the driver's seat in RV travel.
- **2025-09** — Assumed the expanded title of senior vice president, chief marketing and experience officer at Winnebago Industries.
- **2025-09** — Spoke at the AMA Iowa Marketing Experience Conference at Drake University about customer knowledge, brand purpose, and cultural relevance.
- **2025-05** — Joined the Discover Boating Market Expansion Advisory Board.

## Links

- Website: https://www.winnebagoind.com/about-us/leadership/management/amber-holm
- LinkedIn: https://www.linkedin.com/in/amberholm

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Profile page: https://yespress.io/amber-holm
Published by YesPress — https://yespress.io
Last updated: 2026-08-14