# AMBA

> AMBA is an Austin-based affinity insurance and services company that helps associations turn member trust into a working benefits program. It distributes supplemental health, life, annuity, professional-liability, event-cancellation and other coverage; supplies marketing, membership recruitment, databases, call-center support and program administration; and serves more than 400 associations across public-employee, retiree, alumni, military and professional markets. The model is unusual because AMBA is not merely a broker: it can operate much of the machinery between an association, its insurance carriers and the people enrolling in coverage.

- **Founded:** 1981
- **Headquarters:** Austin, United States
- **Team size:** Approximately 850 employees in the supplied company record. LinkedIn lists 501-1,000 employees, while AMBA reported more than 1,000 full-time associates immediately after its Mercer Associations and EJS acquisitions in April 2022.
- **Products:** Supplemental health and retirement coverage, Life insurance and annuities, Proliability, Expo-Plus, Association growth and marketing
- **Notable:** Expanded from a single retired-teacher association assignment into a platform serving more than 400 associations., AMBA said its reach exceeded 450 affinity groups and 1,000 full-time associates after closing the Mercer Associations transaction in 2022., Built Proliability into a specialist professional-liability channel serving healthcare and other occupations through more than 50 association relationships.

## Products & services

- **Supplemental health and retirement coverage** — Access to dental, vision, long-term care, short-term care, cancer, heart, stroke, emergency medical transportation and Medicare-related plans, often offered to eligible association members at group rates.
- **Life insurance and annuities** — Life-insurance and annuity products distributed through carrier relationships to individuals, retirees and affinity-group members.
- **Proliability** — Professional-liability and malpractice coverage for healthcare, education, legal, accounting and other professional occupations, supported by licensed specialists and risk-management resources.
- **Expo-Plus** — Event-cancellation insurance designed to protect organizers from covered losses caused by weather and other unforeseen events.
- **Association growth and marketing** — Membership recruitment, direct mail, email, web development, social media, advertising, research, creative services and print collateral for association clients.
- **Data, contact-center and field support** — Membership-database cleaning and management, trained call-center representatives, locally based field agents, chapter-meeting support and individual benefit reviews.
- **Program administration and BPO** — Billing, technology, policy administration and carrier-outsourced services, including port and conversion administration for employer-sponsored life and disability programs.
- **Member discounts** — Association-linked discounts across travel, dining, entertainment, technology and other consumer categories.

## Achievements

- Expanded from a single retired-teacher association assignment into a platform serving more than 400 associations.
- AMBA said its reach exceeded 450 affinity groups and 1,000 full-time associates after closing the Mercer Associations transaction in 2022.
- Built Proliability into a specialist professional-liability channel serving healthcare and other occupations through more than 50 association relationships.
- Added digital-marketing capability through the 2023 acquisition of Oozle Media and Beauty as a Business.
- Extended its California public-employee presence by acquiring Pacific Group Agencies, whose affiliate associations provided access to more than 280,000 members.
- Added affinity and carrier BPO infrastructure from Amwins Group Benefits in 2026, including port and conversion administration for life and disability programs.
- Maintains a BBB A+ rating and has been BBB accredited since 2003.

## Latest updates

- **2026-04** — Acquired the Affinity business and BPO operations of Amwins Group Benefits, adding association relationships and carrier-supported administration for port and conversion services across employer-sponsored life and disability lines.
- **2025-07** — Acquired Pacific Group Agencies in Santa Clarita, expanding AMBA's California public-employee business and adding access to more than 280,000 members across affiliated associations.
- **2024-01** — Nick Taylor became CEO as planned, while Steve Cardinal moved from CEO to executive chairman.
- **2023-10** — Acquired Oozle Media and Beauty as a Business to add performance marketing, web, social and training capabilities.
- **2022-04** — Closed the acquisition of Mercer's Associations business, broadening AMBA's national footprint, carrier relationships and operational capabilities.

## Links

- Website: https://getamba.com
- LinkedIn: https://www.linkedin.com/company/amba
- Twitter/X: https://twitter.com/AMBABenefits
- Facebook: https://www.facebook.com/AMBAbenefits/

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Profile page: https://yespress.io/amba
Published by YesPress — https://yespress.io
Last updated: 2026-08-13