# Amazon

> Amazon is a Seattle-based technology company founded by Jeff Bezos in 1994 as an online bookstore. It has since grown into one of the world's largest businesses, spanning e-commerce, cloud computing (AWS), digital advertising, streaming media, consumer devices, logistics, and satellite broadband. Amazon serves hundreds of millions of customers, millions of third-party sellers, and millions of AWS developers and enterprises, generating over $200 billion in quarterly revenue as of mid-2026.

- **Founded:** 1994
- **Headquarters:** Seattle, United States
- **Founders:** Jeff Bezos (Founder, Executive Chairman (CEO 1994-2021))
- **Team size:** Approximately 1.55 million employees worldwide (2026)
- **Products:** Amazon.com Marketplace, Amazon Prime, Amazon Web Services (AWS), Kindle, Echo & Alexa
- **Notable:** First company to grow from online bookstore to $200B+ in quarterly revenue (Q2 2026), AWS pioneered the modern cloud computing industry in 2006 and still leads the market, Prime became one of the largest paid membership programs in the world (200M+ members)

## Products & services

- **Amazon.com Marketplace** — The core e-commerce platform selling first-party goods alongside millions of third-party sellers, who account for roughly 60% of units sold.
- **Amazon Prime** — Membership program bundling fast free shipping, Prime Video, Prime Music, and other benefits for over 200 million members.
- **Amazon Web Services (AWS)** — The world's leading cloud infrastructure platform - compute, storage, databases, and AI services - at a ~$169B annualized run rate as of Q2 2026.
- **Kindle** — E-reader hardware and the Kindle Direct Publishing ecosystem that reshaped book retail.
- **Echo & Alexa** — Voice assistant and smart-speaker line that created the modern smart-home category; relaunched with generative AI as Alexa+.
- **Amazon Advertising** — Sponsored products and display/streaming ads; roughly $19.8B in quarterly revenue as of Q2 2026, one of the largest ad businesses globally.
- **Prime Video & Amazon MGM Studios** — Streaming service and studio producing originals, live sports (NFL Thursday Night Football, NBA), and films.
- **Whole Foods Market & Amazon Fresh** — Physical and online grocery, anchored by the $13.7B Whole Foods acquisition.
- **Fulfillment by Amazon (FBA)** — Logistics-as-a-service letting sellers store, pack, and ship through Amazon's network.
- **Amazon Leo (formerly Project Kuiper)** — Low-Earth-orbit satellite broadband constellation; 300+ production satellites in orbit by mid-2026, third-largest constellation.
- **Trainium & Graviton chips** — Custom silicon for AI training and general compute; AWS's AI and chips businesses each passed $25B run rates in 2026.

## Achievements

- First company to grow from online bookstore to $200B+ in quarterly revenue (Q2 2026)
- AWS pioneered the modern cloud computing industry in 2006 and still leads the market
- Prime became one of the largest paid membership programs in the world (200M+ members)
- Built one of the largest logistics networks on Earth, delivering billions of packages annually
- Amazon Leo became the third-largest satellite constellation in orbit by 2026
- Kindle and Kindle Direct Publishing reshaped global book publishing
- Created the smart speaker category with Echo and Alexa
- One of the first companies to reach a $1 trillion, then $2 trillion market capitalization

## Latest updates

- **2026-07** — Q2 2026 results: revenue topped $200 billion for the first time ($200.6B, +20% YoY); AWS grew 37%, its fastest rate in 18 quarters, reaching a $169B run rate.
- **2026-07** — Raised 2026 capital expenditure guidance to about $220 billion, mostly for AI and cloud infrastructure.
- **2026-07** — Amazon Leo constellation passed 300 production satellites in orbit, the third-largest constellation, ahead of consumer broadband rollout in five countries.
- **2026-04** — Deepened Anthropic partnership: new multi-billion-dollar investment tranche and up to 5GW of Trainium compute capacity for Claude.
- **2026-01** — Eliminated roughly 16,000 corporate roles as part of a broader restructuring driven by AI efficiency gains and flattened management layers.
- **2025-11** — Renamed Project Kuiper to Amazon Leo, retiring the code name as the satellite broadband business moved toward commercial service.

## Links

- Website: https://amazon.com
- LinkedIn: https://www.linkedin.com/company/amazon
- Twitter/X: https://twitter.com/amazon
- GitHub: https://github.com/amzn
- YouTube: https://www.youtube.com/amazon
- Instagram: https://www.instagram.com/amazon
- Facebook: https://www.facebook.com/Amazon
- TikTok: https://www.tiktok.com/@amazon

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Profile page: https://yespress.io/amazon
Published by YesPress — https://yespress.io
Last updated: 2026-08-05