# Amanda Teder

> Amanda Teder is the chief marketing officer of Generac, where she leads an unusually broad organization spanning marketing, communications, digital, data and analytics, pricing, customer experience, and customer support. After nearly two decades at Procter & Gamble and a turn leading North American consumer marketing at Michelin, she is applying consumer education, sharper audience insight, and business-first measurement to Generac's shift from a generator maker toward a wider energy-solutions company.

- **Role:** Chief Marketing Officer at Generac
- **Organizations:** Generac, Michelin North America, Procter & Gamble, Simpactful, March of Dimes, United Way of Greater Cincinnati, Purdue University, Chief
- **Education:** Bachelor of Science, Purdue University, Master of Business Administration, University of Chicago Booth School of Business
- **Known for:** Built and leads a Generac organization spanning marketing, communications, digital, data and analytics, pricing, customer experience, and customer support., Promoted from executive vice president of marketing to chief marketing officer at Generac in December 2024., Led North America Oral-B and North America retailer marketing during an almost 20-year career at Procter & Gamble.

## Career timeline

- **2001-2020** — Held multiple brand and retail marketing leadership roles at Procter & Gamble, including leading North America Oral-B and North America retailer marketing.
- **2020-2021** — Led North American consumer marketing at Michelin, ultimately serving as vice president of B2B2C marketing for North America.
- **2021-2022** — Worked as a senior marketing consultant with Simpactful.
- **2022-11** — Joined Generac as executive vice president of marketing.
- **2024-12** — Promoted to chief marketing officer of Generac.
- **2025-05** — Appeared on Adweek's Marketing Vanguard podcast to discuss category education, pricing, customer support and marketing leadership.

## Achievements

- Built and leads a Generac organization spanning marketing, communications, digital, data and analytics, pricing, customer experience, and customer support.
- Promoted from executive vice president of marketing to chief marketing officer at Generac in December 2024.
- Led North America Oral-B and North America retailer marketing during an almost 20-year career at Procter & Gamble.
- Led North American consumer marketing at Michelin in 2020 and 2021.
- Generac's listening-first social program surpassed its KPIs by more than 150% and won PR Daily's 2026 Social Listening and Real-Time Response award.

## Latest updates

- **2026-07** — Highlighted Generac's PR Daily award for Social Listening and Real-Time Response and credited the social team for a listening-first strategy centered on dealer and customer content.
- **2026-07** — Shared that Generac's expert participation in an existing Reddit community helped that community rise from eighth to second among sources appearing in LLM searches about the brand and its products.
- **2026-06** — Generac expanded Quigley-Simpson's remit to digital agency of record; Teder described the relationship as rooted in performance, collaboration and long-term growth.
- **2025-05** — Discussed Generac's marketing model and her business-first leadership philosophy on Adweek's Marketing Vanguard podcast.
- **2024-12** — Generac announced her promotion from executive vice president of marketing to chief marketing officer.

## Links

- Website: https://www.generac.com
- LinkedIn: https://www.linkedin.com/in/amandateder

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Profile page: https://yespress.io/amanda-teder
Published by YesPress — https://yespress.io
Last updated: 2026-08-14