# Amanda Richman

> Amanda Richman is VP of Global Media Sales at Microsoft Advertising, leading a 700+ person omnichannel sales team from New York. A 30-year veteran of media and advertising, she has run agencies including Wavemaker US and Mindshare North America, winning Adweek's U.S. Media Agency of the Year at Wavemaker in 2020. She joined Microsoft in March 2024 to help brands navigate the convergence of generative AI, search, and connected TV advertising.

- **Role:** VP, Global Media Sales at Microsoft Advertising
- **Organizations:** Microsoft Advertising, Wpromote (Board of Directors)
- **Nationality:** American
- **Education:** B.A., Business Administration & English, Concordia College, M.S., Integrated Marketing Communications, Northwestern University, Medill School
- **Known for:** Led Wavemaker US to Adweek's U.S. Media Agency of the Year in 2020, First agency veteran to serve as IAB Executive in Residence in the program's 10-year history, Named Advertising Age '40 Under 40' in 2006

## Career timeline

- **early 1990s** — Early roles at The Majestic Theatre, Young & Rubicam, and Thunder House
- **mid-1990s** — Led client services for Time Warner's interactive television division - one of the industry's first interactive TV trials
- **late 1990s-early 2000s** — VP, Account Director at Zentropy Partners (IPG's interactive division), then role at MRM Worldwide
- **2005** — Joined MediaVest (Publicis Groupe), eventually leading as SVP, Digital Group Client Director overseeing 100+ P&G brands
- **2007** — Won P&G's Global Media Innovation Award for digital strategy across P&G's brand portfolio
- **2006** — Named to Advertising Age '40 Under 40' list
- **2009** — Named OMMA All-Star and Mediaweek Media All-Star
- **2010** — Named MediaPost Top 25 Innovators and iMedia 25 Innovators
- **2012** — Named Advertising Age 'Media Maven'; became President of Starcom USA's Investment & Activation
- **2013** — Elevated to President, Starcom USA (Investment & Activation)
- **2017** — Recruited by GroupM as U.S. CEO of MEC ahead of its merger with Maxus to form Wavemaker
- **2018** — Became first U.S. CEO of Wavemaker (merged MEC + Maxus)
- **2020** — Led Wavemaker to Adweek's U.S. Media Agency of the Year; achieved 4.6% net revenue growth despite pandemic; won $400M Novo Nordisk account
- **2021** — Appointed CEO of Mindshare North America; received NYWICI Matrix Award at 51st annual ceremony
- **2023** — Departed Mindshare North America; became IAB Executive in Residence - first agency veteran in the role's decade-long history
- **2024-01** — Joined Wpromote's Board of Directors
- **2024-03** — Joined Microsoft Advertising as VP, Global Media Sales, leading 700+ person omnichannel sales team

## Achievements

- Led Wavemaker US to Adweek's U.S. Media Agency of the Year in 2020
- First agency veteran to serve as IAB Executive in Residence in the program's 10-year history
- Named Advertising Age '40 Under 40' in 2006
- Named Advertising Age 'Media Maven' in 2012
- Won P&G's Global Media Innovation Award in 2007
- Received NYWICI Matrix Award in 2021
- Achieved 4.6% net revenue growth at Wavemaker US in 2020 despite pandemic
- Won $400M Novo Nordisk account at Wavemaker
- Led Starcom USA as President of Investment & Activation, overseeing major clients including Coca-Cola, P&G, Walmart, and Comcast
- Co-founded 'Wild Women of the Web' professional support network for women in advertising
- Coined 'Good Growth' philosophy at Mindshare - the idea that media can be both good for society and good for business

## Latest updates

- **2025-01** — Appeared at CES 2025 C Space Studio, interviewed by James Kotecki on Microsoft's AI advertising strategy and the importance of human connection in an AI-driven industry.
- **2025-01** — Spoke publicly about retail media transparency concerns, citing IAB Commerce Media Standards and a drop in brand satisfaction with RMN transparency from 66% to 44%.
- **2024-03** — Joined Microsoft Advertising as VP, Global Media Sales, leading a 700+ person omnichannel sales team.
- **2024-01** — Joined Wpromote's Board of Directors.

## Links

- LinkedIn: http://www.linkedin.com/in/amanda-richman-nyc

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Profile page: https://yespress.io/amanda-richman
Published by YesPress — https://yespress.io
Last updated: 2026-05-31