# Amanda Natividad

> Amanda Natividad is VP of Marketing and Chief Evangelist at SparkToro, the audience research platform co-founded by Rand Fishkin. She coined the term 'zero-click content' — the practice of creating platform-native content that delivers full value without requiring a click — and turned it into a framework, a podcast, a consultancy, and a forthcoming book. A trained chef and former tech journalist before she was ever a marketer, Amanda brings a rare blend of narrative discipline, culinary generosity, and data-driven rigor to a field that often settles for one of the three. Her newsletter 'The Menu' reaches 16,000+ subscribers and was named by Forbes among the top marketing newsletters. She has 200,000+ combined social followers and has guest lectured at Columbia Business School, Cornell, Stanford, and the University of Washington.

- **Role:** VP of Marketing / Chief Evangelist at SparkToro
- **Organizations:** SparkToro, Zero Click Marketing, Adweek
- **Nationality:** American
- **Education:** BA, Communication Studies (Mass Communications), UCLA, Diploma in Culinary Arts, Le Cordon Bleu, Pasadena CA
- **Known for:** Coined the industry term 'zero-click content' (2022), now widely adopted in marketing, Built SparkToro's Audience Research Newsletter to 50,000+ subscribers, Grew 'The Menu' personal newsletter to 16,000+ subscribers

## Career timeline

- **2007** — Graduated UCLA with BA in Communication Studies
- **2007-2009** — Editorial Producer at paidContent.org
- **2009-2011** — Editorial Producer at Gigaom
- **2011-2013** — Test Kitchen Cook & Freelance Writer at Los Angeles Times; earned Culinary Arts diploma from Le Cordon Bleu
- **2013-2014** — Content Marketing & Communications Manager at NatureBox
- **2014-2019** — B2B Content Marketing Lead at Fitbit — built B2B content program from scratch
- **2019** — Launched Amanda Natividad, Inc. as marketing & creative consultant
- **2019-2020** — Head of Marketing at Liftopia
- **2020-2021** — Head of Marketing at Growth Machine — grew podcast to 20,000+ downloads, launched YouTube and newsletter
- **2021** — Joined SparkToro as Marketing Architect (contract), then became VP of Marketing / Chief Evangelist
- **2022** — Coined 'zero-click content' term with Rand Fishkin; launched Zero Click Marketing brand
- **2022** — Launched 'The Menu' newsletter on Substack; created SparkToro Office Hours series (1,300+ signups/show)
- **2026** — Named LinkedIn Top Voice in Content Marketing (January 2026)

## Achievements

- Coined the industry term 'zero-click content' (2022), now widely adopted in marketing
- Built SparkToro's Audience Research Newsletter to 50,000+ subscribers
- Grew 'The Menu' personal newsletter to 16,000+ subscribers
- Named LinkedIn Top Voice in Content Marketing (January 2026)
- Forbes-named top marketing newsletter for 'The Menu'
- Grew own Twitter/X following from 1,000 to 100,000+ in under two years using zero-click principles
- Guest lecturer at Columbia Business School, Cornell University, Stanford University, and University of Washington
- Top-rated 'Content Marketing 201' course on Maven
- SparkToro Office Hours webinar series averaging 1,300+ signups per show
- Regular contributor to Adweek
- Speaker at MozCon, Content Marketing World, AdWorld, SaaStock, Digital Summit

## Latest updates

- **2026-01** — Named LinkedIn Top Voice in Content Marketing
- **2025-12** — Continued Zero Click Marketing podcast with solo episodes and guest appearances
- **2025** — Ongoing VP of Marketing / Chief Evangelist role at SparkToro; continuing Adweek contributions
- **2022-ongoing** — Running 'The Menu' newsletter weekly on Substack (16,000+ subscribers)

## Links

- Website: https://amandanat.com
- LinkedIn: https://www.linkedin.com/in/amandanat
- Twitter/X: https://x.com/amandanat
- Instagram: https://www.instagram.com/amandanat/

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Profile page: https://yespress.io/amanda-natividad
Published by YesPress — https://yespress.io
Last updated: 2026-04-23