# Amanda Luke

> Amanda Luke is the CEO of Bonafide Provisions, the family-founded California maker of organic, traditionally-prepared bone broth. A UC Berkeley and Columbia-trained marketer, she spent years building health-and-wellness brands at Safeway and Luvo before joining the small Carlsbad broth company in 2018, rising from VP of Marketing to CEO within roughly a year. Under her leadership the women-led brand pushed beyond frozen broth into keto cups, cooking broths, and shelf-stable pantry products, positioning Bonafide as one of the most recognizable clean-label bone broth names in the United States.

- **Role:** CEO at Bonafide Provisions
- **Organizations:** Bonafide Provisions, Luvo Inc., Safeway, OXO
- **Nationality:** American
- **Education:** BS, Business Administration, University of California, Berkeley, MBA, Marketing and Entrepreneurship, Columbia Business School, Master of International Affairs, Development Economics and International Development, Columbia University, School of International and Public Affairs (SIPA)
- **Known for:** Rose from VP of Marketing to CEO of Bonafide Provisions within roughly a year (2018-2019), Led Bonafide Provisions' 2019 rebrand and launch of keto broth cups, Oversaw expansion from frozen bone broth into cooking broths (2020) and shelf-stable pantry bone broth (2023)

## Career timeline

- **2008-2011** — Senior Product Manager at OXO
- **2011-2012** — Senior Product Manager at Safeway
- **2012-2013** — Director of Innovation at Safeway
- **2014-2015** — Brand Director, Health & Wellness Portfolio at Safeway
- **2015-2017** — VP of Brand Strategy at Luvo Inc.
- **2017** — SVP of Marketing and Innovation at Luvo Inc.
- **2017-2018** — Independent strategy, marketing, and innovation consultant
- **2018-2019** — VP of Marketing at Bonafide Provisions
- **2019** — Became CEO of Bonafide Provisions

## Achievements

- Rose from VP of Marketing to CEO of Bonafide Provisions within roughly a year (2018-2019)
- Led Bonafide Provisions' 2019 rebrand and launch of keto broth cups
- Oversaw expansion from frozen bone broth into cooking broths (2020) and shelf-stable pantry bone broth (2023)
- Helps lead one of the most recognized organic bone broth brands in the U.S., certified as a Women-Led Business by the Universal Women's Network

## Latest updates

- **2023-09** — Bonafide Provisions brought shelf-stable 'true' bone broth to the pantry aisle, extending the brand beyond its frozen roots.

## Links

- Website: https://bonafideprovisions.com
- LinkedIn: http://www.linkedin.com/in/amanda-luke-30a2a921

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Profile page: https://yespress.io/amanda-luke
Published by YesPress — https://yespress.io
Last updated: 2026-06-14