# Amanda Hsueh

> Amanda Hsueh is a Toronto-based marketing executive and Casa's chief marketing officer. An Ivey HBA graduate, she built her career across General Mills and Google Canada before joining the Canadian housing-payments platform. Her public record reveals a consistent operating style: listen closely, turn consumer insight into a clear proposition, give teams room to grow, and let strong work create visibility.

- **Role:** Chief Marketing Officer at Casa
- **Organizations:** Casa, Google Canada, General Mills Canada, Ivey Business School
- **Education:** Honors Business Administration (HBA), Richard Ivey School of Business, University of Western Ontario
- **Known for:** Built a marketing career spanning consumer packaged goods, technology and Canadian financial services., Contributed to Canadian Cheerios campaigns including the Cheerios Effect and Bring Back the Bees., Was described by a General Mills marketing director as critical to the company's cereal campaigns and relentless about delivering transformative work.

## Career timeline

- **2005** — Listed as an HBA student at Ivey Business School.
- **2006** — Graduated from Ivey's HBA program and began her career at General Mills, according to a later Ivey interview describing six years with the company.
- **2011** — Listed by Ivey as marketing manager, Dry Goods, at General Mills Canada.
- **2012** — Served as marketing manager for Old El Paso and Cheerios and returned to Ivey to discuss leadership with students.
- **2014** — Spoke publicly about the Cheerios Effect campaign, which used real stories to explore human connection.
- **2015** — Worked as associate marketing director at General Mills Canada and was publicly associated with the Cheerios 'Dietainment' work.
- **2016** — Credited as associate marketing director on Honey Nut Cheerios' Bring Back the Bees campaign, a Silver winner in the Strategy Awards' Evolution Strategy category.
- **Later career** — Led Ads and Brand & Reputation Marketing at Google Canada.
- **2025-2026** — Joined Casa as chief marketing officer as the company launched its Canadian housing-payments and rewards platform.
- **2026** — Helped bring Casa's collaboration with Scotiabank to market; it was announced on March 2.

## Achievements

- Built a marketing career spanning consumer packaged goods, technology and Canadian financial services.
- Contributed to Canadian Cheerios campaigns including the Cheerios Effect and Bring Back the Bees.
- Was described by a General Mills marketing director as critical to the company's cereal campaigns and relentless about delivering transformative work.
- Was credited on the Honey Nut Cheerios Bring Back the Bees campaign, which earned Silver in the 2016 Strategy Awards' Evolution Strategy category.
- Led Ads and Brand & Reputation Marketing at Google Canada.
- Serves as CMO of Casa during its rollout and 2026 collaboration with Scotiabank.

## Latest updates

- **2026-03** — Casa and Scotiabank announced a collaboration allowing eligible ScotiaGold Passport Visa cardholders to pay rent or condo fees through Casa with no transaction fees and earn Scene+ points when program conditions are met.
- **2026-03** — Hsueh called the Casa-Scotiabank announcement a major team milestone and wrote that she was proud of what the team had built.
- **2025** — Casa began a soft launch with a select group of Canadian property managers before its broader Scotiabank announcement.

## Links

- Website: https://paywithcasa.com
- LinkedIn: https://www.linkedin.com/in/amanda-hsueh-685a9225
- YouTube: https://www.youtube.com/watch?v=ExTpFwORivM

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Profile page: https://yespress.io/amanda-hsueh
Published by YesPress — https://yespress.io
Last updated: 2026-08-24