# Amanda Greenberg

> Amanda Greenberg is the CEO and co-founder of Balloon, a SaaS platform that eliminates groupthink and cognitive bias from team collaboration through anonymous idea submission and merit-based voting. A former public health researcher who developed behavior-change campaigns for the CDC, EPA, and DOE, Greenberg pivoted to tech entrepreneurship after observing how social dynamics suppress good decision-making in rooms full of smart people. She co-founded Balloon in 2015 with her husband and CTO Noah Bornstein, bootstrapped to a Fortune 50 client within 11 months, raised $2.6M in seed funding from investors including Jason Calacanis and Matt Mullenweg, and was named to Inc. Magazine's Female Founders 100 list in 2022. Balloon's advisory board includes Adam Grant, Amy Edmondson, and Daniel Pink.

- **Role:** CEO & Co-Founder at Balloon
- **Organizations:** Balloon, EPA (former), CDC (former), DOE (former)
- **From:** Oxford, Ohio, USA
- **Nationality:** American
- **Education:** Bachelor's degree, Dartmouth College, Master of Science in Public Health, UNC-Chapel Hill, Gillings School of Global Public Health
- **Known for:** Named to Inc. Magazine's Female Founders 100 list (2022), Graduated first in cohort, UNC-CH Gillings School of Global Public Health, Closed first Fortune 50 client within 11 months as a two-person bootstrapped team

## Career timeline

- **Early career** — Developed national behavior-change campaigns for the EPA, CDC, and DOE in Washington, D.C., including work tied to Vice President Joe Biden's office.
- **2015** — Co-founded Balloonr (later renamed Balloon) with husband and CTO Noah Bornstein, bootstrapped from her parents' home.
- **2016** — Closed first Fortune 50 client within 11 months of launch as a two-person team while on a cross-country road trip.
- **2018** — Rebranded from Balloonr to Balloon; expanded platform to serve Fortune 50 companies, high-growth startups, and sports organizations.
- **2019-12** — Closed $2.1M seed round co-led by LAUNCH (Jason Calacanis) and Wavemaker Partners, with participation from Matt Mullenweg, XFactor Ventures, Luma Launch, Imagination Capital, and Streamlined Ventures.
- **2020** — Navigated COVID-19 pivot; gave birth to second son during early pandemic; expanded async and remote collaboration features.
- **2022** — Named to Inc. Magazine's Female Founders 100 list; total funding raised reached $2.6M; company headcount reached 31 employees.

## Achievements

- Named to Inc. Magazine's Female Founders 100 list (2022)
- Graduated first in cohort, UNC-CH Gillings School of Global Public Health
- Closed first Fortune 50 client within 11 months as a two-person bootstrapped team
- Raised $2.6M in seed funding from investors including Jason Calacanis and Matt Mullenweg
- Built advisory board including Adam Grant, Amy Edmondson, Daniel Pink, and Arianna Huffington
- Onboarded Fortune 50 clients including Capital One, Google, and Amazon
- Balloon reduces meeting time by 70% for Fortune 50 clients
- 80% of ideas shared on Balloon are new to the team — surfacing previously suppressed organizational intelligence
- Won an undisclosed reality TV competition
- Developed national behavior-change campaigns for the EPA, CDC, and DOE

## Latest updates

- **2022-00** — Named to Inc. Magazine's Female Founders 100 list.
- **2022-00** — Total funding raised reached $2.6M; company headcount reached 31 employees.

## Links

- Website: https://getballoon.com
- LinkedIn: http://www.linkedin.com/in/amandagreenberg
- Twitter/X: https://twitter.com/akgreenberg

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Profile page: https://yespress.io/amanda-greenberg
Published by YesPress — https://yespress.io
Last updated: 2026-06-14