# Amagi

> Amagi supplies cloud software and managed services for broadcasters, content owners, streaming platforms and advertisers. Its tools prepare video, schedule and play out channels, distribute live and on-demand programming, insert advertising and measure performance. Headquartered in Bengaluru, it listed on Indian exchanges in January 2026.

- **Founded:** 2008
- **Headquarters:** Bengaluru, India
- **Founders:** Baskar Subramanian (Co-founder, Managing Director and CEO), Srividhya Srinivasan (Co-founder and Chief Technology Officer), Srinivasan KA (Arunachalam Srinivasan Karapattu) (Co-founder, Director and President - Global Business)
- **Products:** Amagi NOW, Amagi CLOUDPORT, Amagi THUNDERSTORM, Amagi CONNECT, Amagi ADS PLUS
- **Notable:** 2024 Technology & Engineering Emmy recognition for pioneering manifest-based playout for FAST., Listed on BSE and NSE on January 21, 2026., Reported FY26 profit after tax of ₹72 crore, versus a ₹69 crore loss in FY25.

## Products & services

- **Amagi NOW** — Modular cloud platform connecting media ingest, asset management, scheduling, playout, distribution, monetization and analytics.
- **Amagi CLOUDPORT** — Cloud broadcast operations and channel playout, including scheduling, graphics, live controls, redundancy and integration with existing systems.
- **Amagi THUNDERSTORM** — Server-side dynamic ad insertion for live, linear and on-demand video, with targeting and performance analytics.
- **Amagi CONNECT** — FAST marketplace connecting content partners and distribution platforms for channel discovery and commercial agreements.
- **Amagi ADS PLUS** — CTV advertising marketplace and ad sales service using contracted inventory and revenue-sharing arrangements.
- **Amagi DYNAMIC** — Standalone live event orchestration that provisions infrastructure for scheduled events and releases unused resources afterward.
- **Amagi Studio** — Cloud live production combining switching, audio, graphics and other production functions; the September 2026 announcement described its newer agentic capability as in pilot.
- **Amagi NEWSPULSE and Fanpulse** — AI workflows turning live news and sports into multi-format digital stories; Fanpulse was announced for IBC in September 2026.
- **Managed services** — Broadcast and live operations, monitoring and operational support for customers.

## Achievements

- 2024 Technology & Engineering Emmy recognition for pioneering manifest-based playout for FAST.
- Listed on BSE and NSE on January 21, 2026.
- Reported FY26 profit after tax of ₹72 crore, versus a ₹69 crore loss in FY25.
- Reported 9,000+ channel deliveries across 300+ distributors in 40+ countries in September 2026.

## Latest updates

- **2026-09** — Announced IBC demonstrations of Studio, Fanpulse, localization and agentic network operations; the newer Studio capability was in pilot.
- **2026-08** — Court TV migration announcement described unified broadcast/FAST operations, added hypercare and no disruption to live service.
- **2026-08** — Reported Q1 FY27 revenue of ₹437 crore, adjusted EBITDA of ₹50 crore and profit after tax of ₹34 crore.
- **2026-05** — Reported FY26 revenue of ₹1,506 crore and profit after tax of ₹72 crore.
- **2026-01** — Equity shares began trading on BSE and NSE on January 21.

## Links

- Website: https://www.amagi.com/
- LinkedIn: https://www.linkedin.com/company/amagicorporation/
- Twitter/X: https://x.com/AmagiCorp
- GitHub: https://github.com/amagimedia
- YouTube: https://www.youtube.com/user/Amagimedia
- Instagram: https://www.instagram.com/amagicorporation/
- Facebook: https://www.facebook.com/amagimedia

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Profile page: https://yespress.io/amagi
Published by YesPress — https://yespress.io
Last updated: 2026-10-16