# Alyson Dutch

> Alyson Dutch is the Malibu-based founder and CEO of Brown + Dutch Public Relations, founded in 1996, and founder of Consumer Product Events, established in 2009. An author and product launch strategist, she writes about customer research, publicity and the relationship between product, operations and marketing. NAWBO-CA recognized her with its 2025 Resiliency Award following the Palisades fire.

- **Role:** Founder and CEO at Brown + Dutch Public Relations
- **Organizations:** Brown + Dutch Public Relations, Consumer Product Events, National Association of Women Business Owners - California, Women’s Business Enterprise National Council
- **Known for:** Founded and continues to lead Brown + Dutch Public Relations., Built Consumer Product Events as a separate way for product makers to meet journalists., Author of The PR Handbook for Entrepreneurs and The P.O.M. Principle.

## Career timeline

- **Before 1996** — Worked at Baker, Winokur, Ryder and Rogers & Cowan, and in publicity departments at Madison Square Garden and Landmark Theatre Corporation.
- **1996** — Founded Brown + Dutch Public Relations, named with her chocolate Labrador Rocky Brown.
- **1998** — Became a National Ski Patrol member.
- **2008** — Published PR Handbook for Entrepreneurs, according to her LinkedIn publications listing.
- **2009** — Established Consumer Product Events.
- **2010** — Los Angeles Business Journal profiled the new events business.
- **2022** — Published Forbes Council essays on affiliate marketing and bland marketing language.
- **2024** — Published product launch and newsworthiness essays on RangeMe.
- **2025** — Received the NAWBO-CA Resiliency Award after the Palisades fire; published the personal essay Witness.
- **2026** — Discussed her publicity practice in a Success in Media feature and video conversation.

## Achievements

- Founded and continues to lead Brown + Dutch Public Relations.
- Built Consumer Product Events as a separate way for product makers to meet journalists.
- Author of The PR Handbook for Entrepreneurs and The P.O.M. Principle.
- Recipient of NAWBO-CA’s 2025 Resiliency Award.
- Serves on the executive board of NAWBO California, according to her agency biography.

## Latest updates

- **2026-08** — Success in Media updated its feature and video conversation about Dutch’s approach to client preparation and publicity on August 18.
- **2025-10** — Published Witness., her personal essay about losing her Malibu home in the Palisades fire, on October 18.
- **2025-05** — A Giovanni client press release listed temporary office contact arrangements during rebuilding after the Palisades fire.
- **2024-12** — Published Get More Press By Making Your Products Newsworthy – Here’s How! on RangeMe.

## Links

- Website: https://bdpr.com/
- LinkedIn: https://www.linkedin.com/in/alysondutch/
- Twitter/X: https://twitter.com/alysondutch

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Profile page: https://yespress.io/alyson-dutch
Published by YesPress — https://yespress.io
Last updated: 2026-10-22