# Aly Hemraj

> Aly Hemraj is the founding partner and CEO of Tru, a digital transformation business established in Canada in 2012. His company biography describes a focus on consumer intelligence and a leadership role in Tru’s move toward agentic transformation. His documented professional relationships include Tru colleagues, retail clients and collaborators in Canada and its international delivery network.

- **Role:** Founding Partner and CEO at Tru
- **Organizations:** Tru
- **Education:** Master’s in Information Systems Management and Business Administration, as described by Tru; institution and dates unspecified.
- **Known for:** Co-founded Tru, which grew from web development into digital transformation and enterprise AI services., Publicly thanked by Samantha Moss for accepting an initial request for help on Oxford Properties’ retail website project.

## Career timeline

- **2012** — Tru was established in Canada as a web-development startup; Hemraj is identified as a founding partner.
- **2024** — Tru’s Holiday Season 2024 Playbook identifies Hemraj as CEO and founding partner, specializing in digital transformation and consumer intelligence.
- **2025** — Tru’s March offsite post attributes a statement about teamwork and execution to Hemraj.
- **2025** — Tru’s November Retail Council of Canada announcement names Hemraj among its leadership.
- **2026** — Current company biography describes Hemraj leading Tru’s shift toward agentic transformation.

## Achievements

- Co-founded Tru, which grew from web development into digital transformation and enterprise AI services.
- Publicly thanked by Samantha Moss for accepting an initial request for help on Oxford Properties’ retail website project.

## Latest updates

- **2025-11** — Tru announced its Retail Council of Canada relationship and named Hemraj among its leadership.
- **2026-10** — Research snapshot: Tru continues to list Hemraj as CEO and founding partner, with his biography describing responsibility for its agentic transformation direction.

## Links

- LinkedIn: https://www.linkedin.com/in/alyhemraj/

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Profile page: https://yespress.io/aly-hemraj
Published by YesPress — https://yespress.io
Last updated: 2026-10-21