# Altitude Sports

> Altitude Sports is a Montreal-born outdoor retailer that started in 1984 as a single storefront on St. Denis Street and, by 2016, had closed every physical shop to bet the whole company on e-commerce. Today it sells technical gear and urban outdoor wear from hundreds of brands - Arc'teryx, Salomon, The North Face, Canada Goose - alongside its own label Vallier, and runs a lifetime membership program and a B Corp certified business built around the idea that life is better spent outside.

- **Founded:** 1984
- **Headquarters:** Montreal, Canada
- **Founders:** Alexandre Guimond (Co-owner and Co-CEO (acquired 2011)), Maxime Dubois (Co-owner and Co-CEO (acquired 2011))
- **Team size:** 300-400 employees
- **Products:** Altitude-sports.com marketplace, Lifetime Membership, Vallier, Alti Action, TheLastHunt.com
- **Notable:** Grew from a single 1984 storefront into one of Canada's leading outdoor e-commerce retailers, Successfully transitioned to 100% online by closing its last store in 2016, when physical stores were only 2% of sales, Certified B Corporation

## Products & services

- **Altitude-sports.com marketplace** — Curated online store carrying 400+ premium outdoor and lifestyle brands including Arc'teryx, Salomon, The North Face, Canada Goose, Fjallraven and Osprey across running, hiking, camping, cycling, skiing and travel.
- **Lifetime Membership** — One-time $34.99 CAD fee for 5% off nearly all purchases for life, free returns within Canada, early sale access and priority customer support - no renewal fee.
- **Vallier** — Altitude Sports' own ready-to-wear label, designed in Montreal, fusing technical outdoor construction with everyday urban essentials and sustainable materials.
- **Alti Action** — Biannual charity program letting members donate to partner non-profits in exchange for Alti Dollars; has raised over $580,000 for the outdoors since 2017.
- **TheLastHunt.com** — Sister site selling discounted and end-of-season outdoor inventory, keeping the core brand full-price and clean.
- **Grand Air Magazine & Altitude Sports Films** — Biannual print magazine on FSC-certified recycled paper and a YouTube film channel telling human stories and documenting gear in the field.

## Achievements

- Grew from a single 1984 storefront into one of Canada's leading outdoor e-commerce retailers
- Successfully transitioned to 100% online by closing its last store in 2016, when physical stores were only 2% of sales
- Certified B Corporation
- Roughly doubled in size every 2-3 years under owner-operators Guimond and Dubois
- Raised over $580,000 for outdoor and environmental non-profits through Alti Action since 2017
- Launched its own apparel label, Vallier, in 2019 and expanded to a marketplace of 400+ brands

## Latest updates

- **2024-07** — Continued publishing Grand Air Magazine and expanding Vallier collaborations, including a Vallier x June Swimwear one-piece.
- **2022-07** — Co-CEO Alexandre Guimond signalled plans to expand into the US and Europe within two years while protecting delivery-speed standards.
- **2021-01** — Announced B Corp certification, formalizing environmental and community commitments.

## Links

- Website: https://altitude-sports.com
- LinkedIn: https://www.linkedin.com/company/altitude-sports-com
- Twitter/X: https://twitter.com/altitudesports_
- YouTube: https://www.youtube.com/channel/UCZ5rIEb6KYYZk4fXiOzLqRw
- Instagram: https://www.instagram.com/altitudesports/
- Facebook: https://www.facebook.com/altitudesports/
- TikTok: https://www.tiktok.com/@altitude_sports

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Profile page: https://yespress.io/altitude-sports-com
Published by YesPress — https://yespress.io
Last updated: 2026-08-16