# Altar'd State

> Altar'd State is a Knoxville, Tennessee-based women's fashion and lifestyle retailer founded in 2009 by Aaron Walters and Brian Mason, built around a simple structural choice: give a fixed slice of revenue away every week rather than treat philanthropy as a marketing line item. Through its Mission Monday program, 10% of net proceeds from a designated day each week goes to a local nonprofit chosen by each individual store, a practice that has routed money to thousands of community organizations. The chain sells apparel, accessories, jewelry, gifts and home decor in boutique-style stores in malls and lifestyle centers across roughly 39 states, and online at altardstate.com. Altar'd State is the flagship of parent company Stand Out For Good, Inc., which also operates Arula (mid- and plus-size), Vow'd Weddings (bridal), Tullabee (baby and toddler) and AS Revival (activewear), plus a majority stake in Los Angeles furniture maker Lawson-Fenning. Reported annual revenue is in the $500-570 million range with roughly 2,700 employees.

- **Founded:** 2009
- **Headquarters:** Knoxville, Tennessee, United States
- **Founders:** Aaron Walters (Co-Founder, Chairman & CEO), Brian Mason (Co-Founder & President)
- **Team size:** ~2,700 employees
- **Products:** Altar'd State, Mission Monday, Arula, Vow'd Weddings, Tullabee
- **Notable:** Grew from a single Knoxville boutique in 2009 to roughly 150 stores in about 39 states across five brands, Reported cumulative giving of more than $10 million to local and global communities through Mission Monday and related programs, Worked with thousands of local nonprofits - reported at 4,000+ and later 5,000+ partner organizations

## Products & services

- **Altar'd State** — Flagship women's fashion boutique chain selling apparel, dresses, accessories, jewelry, gifts and home decor in mall and lifestyle-center boutiques and online.
- **Mission Monday** — Weekly give-back program in which 10% of net proceeds from stores and online go to a local nonprofit selected by each individual store around a seasonal theme.
- **Arula** — Mid- and plus-size women's fashion brand (sizes roughly 10-24), rebranded in 2021 from A Beautiful Soul; added an Intimates line in 2023.
- **Vow'd Weddings** — Bridal brand offering wedding gowns, bridesmaid dresses and accessories at accessible prices with a low-pressure shopping experience.
- **Tullabee** — Baby and toddler brand covering clothing, plush toys, gifts and nursery decor.
- **AS Revival** — Women's activewear and athleisure brand extending the Altar'd State customer into performance and lounge.
- **Lawson-Fenning** — Los Angeles furniture and interiors brand in which Stand Out For Good acquired a majority stake in May 2025; founders retained as chief creative and chief design officers.
- **Altar'd State ecommerce** — Direct-to-consumer site on Salesforce Commerce Cloud, with the majority of online orders fulfilled from physical store inventory using RFID-based stock accuracy.

## Achievements

- Grew from a single Knoxville boutique in 2009 to roughly 150 stores in about 39 states across five brands
- Reported cumulative giving of more than $10 million to local and global communities through Mission Monday and related programs
- Worked with thousands of local nonprofits - reported at 4,000+ and later 5,000+ partner organizations
- Certified as a Great Place To Work, with 92% of employees rating it a great workplace versus a 57% US benchmark
- Launched four sister brands - Arula, Vow'd, Tullabee and AS Revival - from a single retail concept
- Acquired a majority stake in Los Angeles furniture brand Lawson-Fenning in May 2025
- Won court approval in 2026 to purchase Francesca's intellectual property for $7 million out of Chapter 11
- Built an omnichannel model in which the majority of ecommerce orders ship from store inventory
- Announced a headquarters relocation to the former Warner Bros. Discovery campus in Knoxville, roughly quadrupling office space

## Latest updates

- **2026-02** — Stand Out For Good emerged as stalking-horse bidder for Francesca's intellectual property after the chain's second Chapter 11 filing, and won court approval of the $7 million sale when no competing qualified bids materialized.
- **2025-05** — Acquired a majority stake in Los Angeles furniture brand Lawson-Fenning; Tana Ward named president while founders Glenn Lawson and Grant Fenning stayed on in creative and design leadership.
- **2024-10** — Announced relocation of the corporate home office to the former Warner Bros. Discovery campus in Knoxville, nearly quadrupling office space; portfolio reported at 118 Altar'd State stores, 32 Arula, 10 Vow'd, 7 Tullabee and 9 AS Revival locations across 39 states.
- **2023-06** — Arula unveiled an Intimates line aimed at millennial and Gen Z mid- and plus-size customers.
- **2022-04** — Dana Seguin named SVP Chief Marketing Officer, overseeing creative, marketing and ecommerce across all five brands after prior roles at Spanx, American Eagle/Aerie and Chico's FAS.

## Links

- Website: https://altardstate.com
- LinkedIn: http://www.linkedin.com/company/altar-d-state
- Twitter/X: https://twitter.com/Altard_State/
- YouTube: https://www.youtube.com/@altardstate
- Instagram: https://www.instagram.com/altardstate/
- Facebook: https://facebook.com/altardstate/
- TikTok: https://www.tiktok.com/@altardstate

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Published by YesPress — https://yespress.io
Last updated: 2026-07-27