# Aloysius Butler & Clark

> Aloysius Butler & Clark is an independent, full-service marketing communications agency headquartered in Wilmington, Delaware. Founded in 1972 under three invented-sounding middle names, AB&C now organizes research, strategy, creative, media, public relations, digital, video and recruitment work around five specialist hubs: healthcare, behavior change, recruitment marketing, consumer and specialty B2B. Its pitch is less about producing ads than moving measurable behavior - from hospital calls and job applications to aquarium memberships and 333,487 calls to a prank phone line.

- **Founded:** 1972
- **Headquarters:** Wilmington, United States
- **Founders:** Dan Aloysius Mealey (Co-founder), Ewing Butler Hawkins (Co-founder), John Clark Hawkins (Co-founder)
- **Products:** Research and strategy, Branding and design, Marketing and advertising, Media planning and buying, Public relations and content
- **Notable:** Named one of Adweek's 50 Top Shops in America., Reports more than 100 creative awards over the three years preceding its 2025 rebrand., Won the 2026 national Gold ADDY for Pep Rally in Your Pocket, the only agency in its region to receive national Gold that year.

## Products & services

- **Research and strategy** — Audience research, market planning, brand and communications strategy, focus groups and campaign measurement.
- **Branding and design** — Brand positioning, identity systems, packaging, campaign concepts and creative development.
- **Marketing and advertising** — Integrated B2C and B2B campaigns across paid, owned and earned channels.
- **Media planning and buying** — Cross-platform media strategy, purchasing, optimization, reporting and analytics.
- **Public relations and content** — Media relations, crisis communications, social media, events, editorial content and reputation strategy.
- **Digital, web and video** — Web development, digital experiences, performance marketing, motion graphics, animation and video production.
- **Recruitment marketing** — Employer value propositions, employer branding, career sites, candidate journeys, internal communications and talent media.

## Achievements

- Named one of Adweek's 50 Top Shops in America.
- Reports more than 100 creative awards over the three years preceding its 2025 rebrand.
- Won the 2026 national Gold ADDY for Pep Rally in Your Pocket, the only agency in its region to receive national Gold that year.
- Earned seven 2025 MarCom Awards from roughly 7,000 entries, including two platinum and two gold awards.
- Won 10 trophies at the 2024 New Jersey Ad Club Jersey Awards, including three best-of awards.
- The Adventure Aquarium membership campaign exceeded enrollment goal by 66% and revenue goal by 85%.
- The St. Mary Medical Center campaign increased call volume by more than 30% and Google referral volume by 110% within six months.
- The Phoenix Children's brand campaign recorded a 95% online view-through-completion rate.
- The Delaware Council on Gambling Problems campaign doubled web impressions, clicks, video views and visits to help resources year over year.

## Latest updates

- **2026-09** — Published a summer work roundup featuring destination and experience campaigns including Wildwoods and Adventure Aquarium.
- **2026-07** — Announced eight Telly Awards across a varied group of video assignments.
- **2026-06** — Won a national Gold ADDY for Pep Rally in Your Pocket after the campaign produced 333,487 calls, 19.6 million media impressions and 107 news stories.
- **2025-12** — Launched an integrated healthcare marketing and talent-acquisition agency model.
- **2025-11** — Received seven MarCom Awards, including two platinum awards.
- **2025-10** — Introduced the Never the same positioning, a redesigned website and a unicorn mascot.
- **2025-07** — Acquired Oxford Communications, adding a Lambertville, New Jersey office and complementary packaged-goods, manufacturing and retail clients.

## Links

- Website: https://abccreative.com
- LinkedIn: https://www.linkedin.com/company/aloysius-butler-%26-clark
- Twitter/X: https://twitter.com/abc_Creative
- Instagram: https://www.instagram.com/abc_creative/
- Facebook: https://facebook.com/ABCCreativeIntelligence/

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Profile page: https://yespress.io/aloysius-butler-and-clark
Published by YesPress — https://yespress.io
Last updated: 2026-09-24