# Allison Checco

> Allison Checco is the Minneapolis-based CEO of Latitude, the independent creative agency she joined in 2024 as executive director of accounts. Promoted in December 2025, she is leading a planned expansion toward the West Coast and new categories while stewarding an agency model that gives half of its profits to organizations serving women and children.

- **Role:** Chief Executive Officer at Latitude
- **Organizations:** Latitude, Fast Horse
- **Education:** University of Minnesota
- **Known for:** Advanced from Latitude's executive director of accounts to CEO after joining the agency in 2024., Received an entry credit on Caribou Coffee's Dream Date campaign, which exceeded energy-drink sales goals by 170%, generated 742.5 million earned impressions and reached 23.1 million video views., Was promoted to senior director at Fast Horse in 2010 for leadership and client results across brand campaigns, launches, events, social media and media relations.

## Career timeline

- **2010** — Promoted to senior director at Fast Horse, continuing work on brand-building campaigns, product launches, events, social media outreach and media relations.
- **2024** — Joined Latitude as executive director of accounts.
- **2025** — Credited as executive director of accounts on Caribou Coffee's Dream Date campaign, a Shorty Awards entry with sales and audience results published by the awards organization.
- **2025** — Promoted to CEO of Latitude in December, succeeding founder Krista Carroll, who became chair.
- **2026** — Scheduled to speak on the 'Navigating the AI Frontier' panel at Discover by Collective Measures in Minneapolis on October 20.

## Achievements

- Advanced from Latitude's executive director of accounts to CEO after joining the agency in 2024.
- Received an entry credit on Caribou Coffee's Dream Date campaign, which exceeded energy-drink sales goals by 170%, generated 742.5 million earned impressions and reached 23.1 million video views.
- Was promoted to senior director at Fast Horse in 2010 for leadership and client results across brand campaigns, launches, events, social media and media relations.
- Leads an agency that has directed more than $8.5 million to social causes through its practice of donating 50% of profits.

## Latest updates

- **2026-10** — Scheduled to join the 'Navigating the AI Frontier' panel at Discover by Collective Measures in Minneapolis.
- **2025-12** — Named CEO of Latitude as founder Krista Carroll moved to the chair role.
- **2025-12** — Publicly thanked Carroll and described Latitude's team as showing curiosity, creativity and ownership every day.

## Links

- Website: https://lat.co
- LinkedIn: https://www.linkedin.com/in/allisonchecco

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Profile page: https://yespress.io/allison-checco
Published by YesPress — https://yespress.io
Last updated: 2026-09-22