# Allison Byrne

> Allison Day Byrne is a Sacramento-based communications leader at Reddit whose work spans organic social strategy, brand voice and executive writing. She took over Reddit’s organic social media program in March 2019, led social strategy around its first Super Bowl ad, helped launch its TikTok presence and announced in June 2025 that her remit included writing for co-founder and CEO Steve Huffman.

- **Role:** Head of CEO Communications at Reddit, Inc.
- **Organizations:** Reddit, Inc., LEWIS Global Communications, Betches Media Company, Fineman PR
- **Education:** Advertising and multimedia production; degree credential not specified, University of Oregon School of Journalism and Communication
- **Known for:** Credited on Reddit’s Superb Owl campaign, which received three recognitions at the 2022 Webby Awards., Credited as Senior Manager, Social Media on Reddit Social x r/Place, a 2023 Webby People’s Voice winner in Arts, Culture & Lifestyle., Credited with Thom Fusco on Reddit’s TikTok launch; its Shorty Impact Awards entry reports 142,000 new followers and 14.4 million video views in the first month.

## Career timeline

- **2010–2014** — Studied advertising and multimedia production at the University of Oregon.
- **2014–2015** — Account Coordinator at Fineman PR.
- **2015–2019** — Progressed through digital marketing roles at LEWIS Global Communications, becoming Senior Digital Marketing Manager in 2018.
- **2019-03** — Joined Reddit as Senior Associate, Digital Communications and took over the organic social media program.
- **2021-01** — Became Manager, Social Media at Reddit.
- **2021-02** — Led social strategy around Reddit’s first Super Bowl advertisement.
- **2022-07** — Became Senior Manager, Social Media at Reddit.
- **2023-03** — Presented with Matt Klein at SXSW on movements, trends and online culture.
- **2024** — Began writing for Reddit co-founder and CEO Steve Huffman late in the year, as subsequently announced in June 2025.
- **2025-06** — Publicly announced an Exec & Digital Comms Lead role combining CEO writing and Reddit social channels.

## Achievements

- Credited on Reddit’s Superb Owl campaign, which received three recognitions at the 2022 Webby Awards.
- Credited as Senior Manager, Social Media on Reddit Social x r/Place, a 2023 Webby People’s Voice winner in Arts, Culture & Lifestyle.
- Credited with Thom Fusco on Reddit’s TikTok launch; its Shorty Impact Awards entry reports 142,000 new followers and 14.4 million video views in the first month.
- Her résumé reports that Reddit’s TikTok channel organically reached one million followers in 18 months.

## Latest updates

- **2025-06** — Announced her Exec & Digital Comms Lead role, describing writing for Steve Huffman on an AI keynote and quarterly earnings scripts while continuing work on Reddit’s social channels.

## Links

- Website: https://www.alli-day.com/
- LinkedIn: https://www.linkedin.com/in/alliday/
- Twitter/X: https://twitter.com/allidayerryday

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Profile page: https://yespress.io/allison-byrne
Published by YesPress — https://yespress.io
Last updated: 2026-10-24