# Allie Egan

> Allie Egan is the New York-based founder and CEO of Veracity. A former consumer investor at L Catterton, she worked across La Mer, Clinique and Origins at Estée Lauder before becoming CEO of Cynthia Rowley and subsequently founding her own company. Her public interviews emphasize customer relationships, learning from colleagues and the practical tradeoffs of moving into operations.

- **Role:** Founder and CEO at Veracity
- **Organizations:** Veracity, Cynthia Rowley, Estée Lauder Companies, L Catterton, Timeless Biotech
- **From:** Philadelphia, United States
- **Education:** B.S., finance and foreign affairs, University of Virginia, MBA, with high distinction; Baker Scholar, Harvard Business School
- **Known for:** Led Cynthia Rowley’s move toward direct-to-consumer; professional biographies report the business more than doubled in two years., Named to Top Women in Retail in 2020., Named to Forbes Next 1000 in December 2021, as listed on her LinkedIn profile.

## Career timeline

- **Early career** — Worked in investment banking, then consumer investing at L Catterton.
- **After business school** — Worked in product, digital marketing and e-commerce across La Mer, Clinique and Origins at Estée Lauder.
- **By 2019** — President and CEO of Cynthia Rowley.
- **2020-03** — Left Cynthia Rowley and began building Veracity; initially invested $30,000.
- **2021** — Veracity was publicly profiled by the University of Virginia.
- **2025** — Named to Inc.’s Female Founders list.
- **2026-04** — Appointed to the board of Timeless Biotech.

## Achievements

- Led Cynthia Rowley’s move toward direct-to-consumer; professional biographies report the business more than doubled in two years.
- Named to Top Women in Retail in 2020.
- Named to Forbes Next 1000 in December 2021, as listed on her LinkedIn profile.
- Named to Inc.’s 2025 Female Founders list.
- Graduated from Harvard Business School as a Baker Scholar in 2016.

## Latest updates

- **2026-04** — Timeless Biotech announced her appointment to its board alongside Alisa Marie Beyer.
- **2026-07** — Discussed her running and entrepreneurial career in Runners of NYC; estimated she had completed 19 marathons.

## Links

- Website: https://veracityhealth.co
- LinkedIn: https://www.linkedin.com/in/allieegan
- Instagram: https://www.instagram.com/allie_b_egan/

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Profile page: https://yespress.io/allie-egan
Published by YesPress — https://yespress.io
Last updated: 2026-10-26