# Alliance Consumer Group

> Alliance Consumer Group is a Fort Worth-based consumer products company that designs, patents and sells outdoor and everyday-carry gear through six brands - NEBO flashlights, HALO power banks, TRUE knives and tools, THAW warmers, iPROTEC firearm lights and Skeeter Hawk pest defense. Founded in 1974, it moves product into more than 50,000 retail doors across 50-plus countries from a 300,000-square-foot Texas hub, growing by acquisition and its own IP.

- **Founded:** 1974
- **Headquarters:** Fort Worth, Texas, United States
- **Team size:** ~230 employees (across North America, Europe and Asia)
- **Products:** NEBO, HALO, TRUE, THAW, iPROTEC
- **Notable:** Grew a single consumer-goods company founded in 1974 into a six-brand global portfolio., Distribution across 50,000+ retail locations in 50+ countries., Acquired HALO - which pioneered the jump-starter power bank - and its IP portfolio in 2022.

## Products & services

- **NEBO** — Flashlights, headlamps, lanterns, work lights and portable power - one of the largest flashlight brands worldwide.
- **HALO** — Portable power banks, jump-starters, wireless fast-charging and backup power stations; pioneered the car jump-starting power bank.
- **TRUE** — Pocket knives, multi-tools and everyday-carry gear.
- **THAW** — Personal warming - rechargeable and disposable hand warmers, heated pads and seat pads.
- **iPROTEC** — Firearm-mounted lights, lasers and personal-safety lighting accessories.
- **Skeeter Hawk** — Pest-defense and mosquito-control products.

## Achievements

- Grew a single consumer-goods company founded in 1974 into a six-brand global portfolio.
- Distribution across 50,000+ retail locations in 50+ countries.
- Acquired HALO - which pioneered the jump-starter power bank - and its IP portfolio in 2022.
- Operates a 300,000-square-foot distribution and office facility in Roanoke, Texas.

## Latest updates

- **2024-12** — Announced a distribution partnership with Meyer Distributing for automotive specialty and RV channels.
- **2022-01** — Acquired the HALO portable-power business from ZAGG Inc. and relocated its HQ to Fort Worth, keeping engineering/sales in Hartford, CT.

## Links

- Website: https://acgbrands.com
- LinkedIn: https://www.linkedin.com/company/allianceconsumergroup
- Facebook: https://www.facebook.com/allianceconsumergroup/

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Profile page: https://yespress.io/alliance-consumer-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-20