# Allen Yang

> Allen Yang is the co-founder and CEO of Red Harp Union, a go-to-market agency for consumer brands expanding internationally. He previously co-founded VIPStore, a Chinese fashion ecommerce business backed by Intel Capital and Macy’s, and served as president of Bayline E-commerce. His professional history includes Red Herring, Spreadshirt and LemonQuest.

- **Role:** Co-founder and CEO at Red Harp Union
- **Organizations:** Red Harp Union, VIPStore, Bayline E-commerce, LemonQuest China, Spreadshirt, Red Herring
- **Nationality:** Chinese
- **Education:** Eastern Kentucky University, Liaoning University of Technology
- **Known for:** Co-founded VIPStore, which received financing led by Intel Capital in 2011., Led VIPStore when Macy’s announced a $15 million equity investment in 2012., Included in the BoF 500, with membership dated 2013.

## Career timeline

- **2004-2006** — Senior Global Business Development Manager at Red Herring, according to his XING profile.
- **2006-2007** — Managing Director of Asia Pacific at Spreadshirt, according to XING.
- **2006-2009** — CEO of LemonQuest China, according to XING; dates overlap the Spreadshirt entry.
- **2009** — Co-founded VIPStore; investor materials date its launch to September 2009.
- **2011** — As VIPStore CEO, announced financing led by Intel Capital.
- **2012** — Macy’s announced a $15 million equity investment and commercial agreement with VIPStore.
- **2013** — Listed as a member of The Business of Fashion’s BoF 500.
- **2018** — Red Harp launched in March with Yang as co-founder and CEO.
- **2019** — Red Harp announced its E2E offering on November 20; Yang published The Genesis of Red Harp on LinkedIn the same day.
- **2026** — Listed on the March 18 GBI Silicon Valley panel about brand storytelling and growth for cross-border brands.

## Achievements

- Co-founded VIPStore, which received financing led by Intel Capital in 2011.
- Led VIPStore when Macy’s announced a $15 million equity investment in 2012.
- Included in the BoF 500, with membership dated 2013.
- Co-founded Red Harp, launched in March 2018.
- Former president of Bayline E-commerce, identified in his 2026 GBI speaker biography.

## Latest updates

- **2026-03** — GBI’s March 18 Silicon Valley event recap lists Yang as founder and CEO of Red Harp Union on a panel about brand storytelling, IP synergies and growth for cross-border brands.

## Links

- LinkedIn: https://www.linkedin.com/in/allenyang

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Profile page: https://yespress.io/allen-yang
Published by YesPress — https://yespress.io
Last updated: 2026-10-23