# Allen & Gerritsen

> Allen & Gerritsen is an independent, integrated advertising agency founded in 1985 and headquartered in Boston, with a second hub in Philadelphia. It combines brand strategy, creative, media buying, public relations, creator relations, customer experience, analytics and in-house production for middle-market challengers and national institutions. Its most revealing move may be a correction: after folding an acquired customer-experience firm into the A&G name, the agency found that buyers and talent could not see the technology offer, so it relaunched the practice as the standalone CeCo Digital brand.

- **Founded:** 1985
- **Headquarters:** Boston, United States
- **Founders:** Paul Allen (Co-founder), Peter Gerritsen (Co-founder)
- **Products:** Creative & Design, Strategic Media & Brand Investment, Public Relations & Creator Relations, Third Space Studios, LifeShare Index
- **Notable:** Ranked number one in Ad Age's Best Places to Work in Marketing and Media in consecutive years., The 2013 Neiman acquisition created a nearly 200-person firm described at the time as one of the top 20 independent U.S. agencies., The #PhillyWantsLeBron campaign reported 3 billion impressions across 344 placements, a 231% increase in Twitter impressions, a 280% increase in Instagram impressions and a 25% year-over-year increase in talent applications.

## Products & services

- **Creative & Design** — Brand strategy, audience intelligence, platforms, campaigns, identity, design systems, video, animation, photography and activation.
- **Strategic Media & Brand Investment** — Qualitative and quantitative research, media planning and buying, SEO and AEO, measurement, performance optimization and predictive analytics.
- **Public Relations & Creator Relations** — Media relations, social, influencer and creator programs, experiential work, thought leadership, executive branding and crisis communications.
- **Third Space Studios** — An in-house and rentable production operation for live action, editorial, motion graphics, animation, photography, podcasting, voice-over and interactive media.
- **LifeShare Index** — A proprietary audience framework intended to measure the intensity of people's bonds with a brand and connect those bonds to growth outcomes.

## Achievements

- Ranked number one in Ad Age's Best Places to Work in Marketing and Media in consecutive years.
- The 2013 Neiman acquisition created a nearly 200-person firm described at the time as one of the top 20 independent U.S. agencies.
- The #PhillyWantsLeBron campaign reported 3 billion impressions across 344 placements, a 231% increase in Twitter impressions, a 280% increase in Instagram impressions and a 25% year-over-year increase in talent applications.
- Eva Wasko was named to the 2025 ADWEEK 50; A&G said PR had been incorporated into nearly 75% of its business.
- A&G won five Boston Hatch Awards and 14 Philadelphia American Advertising Awards in 2021.
- Indie Agency News named A&G to its Top 40 and inducted CEO Andrew Graff into its Hall of Fame in 2025.

## Latest updates

- **2026-09** — A&G marked four decades of independence and was featured on the agency's approach to staying audience-obsessed.
- **2026-09** — The agency helped Massport launch the 'Voice of Logan' search with an on-site audition event that drew more than 100 local participants.
- **2026-07** — A&G was named public-relations agency of record for the Appalachian Mountain Club.
- **2026-05** — A&G introduced the LifeShare Index as a proprietary way to examine the strength of audience-brand relationships.
- **2026-01** — The agency released Amperspam 2.0, expanding its charity typeface into additional weights and merchandise supporting Boston and Philadelphia food banks.
- **2025-11** — Massport selected A&G as its brand marketing and social agency of record.

## Links

- Website: https://www.a-g.com
- LinkedIn: https://www.linkedin.com/company/allen-and-gerritsen/
- Twitter/X: https://twitter.com/allengerritsen
- Instagram: https://www.instagram.com/allen_gerritsen/
- Facebook: https://www.facebook.com/allengerritsen

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Profile page: https://yespress.io/allen-and-gerritsen
Published by YesPress — https://yespress.io
Last updated: 2026-09-24