# Allegiance Consulting Group

> Allegiance Consulting Group is a privately held Little Rock consultancy that combines a full-service marketing agency with reputation management, crisis communications, public affairs, research, business development and project execution. Founded in 2010 as Martin-Wilbourn Partners, it later adopted the Allegiance name as reputation protection became a larger part of the work. Its pitch is unusually preventive: use research and its Risk Assessment Modeling tool to find fragile claims, weak messages and exposed relationships before an emergency turns them into a public problem.

- **Founded:** 2010
- **Headquarters:** Little Rock, United States
- **Founders:** David Martin (Co-founder; President and CEO), Randy Wilbourn (Co-founder)
- **Products:** Reputation Management and Crisis Communications, Risk Assessment Modeling (RAM), Marketing and Creative Services, Public Affairs and Government Relations, Business and Economic Development
- **Notable:** Built a portfolio that publicly displays work for ESPN, Ouachita Baptist University, Harding University, Thea Foundation and Westrock Coffee., Expanded the original Martin-Wilbourn agency proposition into a reputation, crisis and business-development consultancy with advisors in the United States, Europe and Asia., David Martin helped Allegiance Arts connect with investors during the venture's path from a $197,000-plus crowdfunding campaign to comic-book distribution in Walmart.

## Products & services

- **Reputation Management and Crisis Communications** — Preparedness, risk assessment, message development, real-time counsel, media management and response for companies and high-profile individuals.
- **Risk Assessment Modeling (RAM)** — A proprietary data-analysis approach used to test whether a reputation is authentic, sustainable and vulnerable to attack.
- **Marketing and Creative Services** — Research, strategy, copywriting, design, photography, video, websites, social media, direct response, media planning and placement.
- **Public Affairs and Government Relations** — Public policy, grassroots marketing, media relations and government-affairs support.
- **Business and Economic Development** — Business coaching, startup and crowdfunding support, retail market analysis and recruitment, strategic planning, project management and economic-development marketing.
- **Events and Financial Development** — Event planning and management plus support for fundraising campaigns.

## Achievements

- Built a portfolio that publicly displays work for ESPN, Ouachita Baptist University, Harding University, Thea Foundation and Westrock Coffee.
- Expanded the original Martin-Wilbourn agency proposition into a reputation, crisis and business-development consultancy with advisors in the United States, Europe and Asia.
- David Martin helped Allegiance Arts connect with investors during the venture's path from a $197,000-plus crowdfunding campaign to comic-book distribution in Walmart.
- Developed a proprietary Risk Assessment Modeling framework for evaluating reputation authenticity, sustainability and vulnerability.
- Maintained a publicly stated 24/7 crisis contact route through the CEO.

## Latest updates

- **2022-09** — The current website's public portfolio and team pages presented Allegiance as a five-person core team supported by outside partners and a larger crisis-advisor network.
- **2022-02** — An Arizona tribal-gaming vendor list recorded Martin Wilbourn Partners, LLC under the trade name Allegiance.
- **2020-12** — A public interview documented David Martin's role connecting the Allegiance Arts founders with investors on their route to Walmart distribution.

## Links

- Website: https://www.allegianceus.com
- LinkedIn: https://www.linkedin.com/company/allegianceus
- Twitter/X: https://twitter.com/mwpartners
- YouTube: https://www.youtube.com/watch?v=PHQ4LguJIB4
- Facebook: https://facebook.com/MWPartners

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Profile page: https://yespress.io/allegiance-consulting-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20