# Alix de Sagazan

> Alix de Sagazan is the French co-founder who helped turn AB Tasty from a Paris conversion consultancy into an international experimentation software business. After leading its commercial expansion, moving to New York to build the US operation, and overseeing a run of acquisitions, she entered a new chapter in January 2026 as co-founder and Chief Revenue Officer of the combined AB Tasty and VWO platform.

- **Role:** Co-founder and Chief Revenue Officer of the combined AB Tasty and VWO platform
- **Organizations:** AB Tasty, VWO, Liwio, Keyade, Adlink, The Galion Project
- **Nationality:** French
- **Education:** Bi-DEUG in Economics and English, Université Paris Nanterre, Maîtrise in Management Sciences, Université Paris 1 Panthéon-Sorbonne, Master in Management, Reims Management School (now NEOMA Business School)
- **Known for:** Co-founded AB Tasty and helped transform it from a conversion consultancy into an international experimentation and personalization software company., Built AB Tasty’s commercial and marketing organization while co-founder Rémi Aubert led technology, product, and customer service., Relocated to New York and grew the company’s US operation from a small go-to-market team into a larger predominantly American organization.

## Career timeline

- **2007** — Graduated from Reims Management School and began working in digital advertising at Adlink.
- **2009** — Joined childhood friend Rémi Aubert at Keyade, then co-founded conversion consultancy Liwio with him.
- **2010** — Began developing software to let marketing teams run A/B tests without relying on developers.
- **2011** — Tested the first software version with Liwio clients.
- **2012** — Closed Liwio to focus exclusively on the AB Tasty software business.
- **2018** — Moved to New York with her family to build AB Tasty’s US operation.
- **2022** — AB Tasty acquired the German AI-powered search and recommendations company Epoq.
- **2023** — AB Tasty acquired Dotaki and added EmotionsAI-based audience segmentation.
- **2025** — Received NEOMA Alumni’s special entrepreneurship honor at the 20th anniversary of its Management Trophies.
- **2026** — AB Tasty and VWO announced they were joining forces; Sagazan was named co-founder and Chief Revenue Officer of the combined platform.

## Achievements

- Co-founded AB Tasty and helped transform it from a conversion consultancy into an international experimentation and personalization software company.
- Built AB Tasty’s commercial and marketing organization while co-founder Rémi Aubert led technology, product, and customer service.
- Relocated to New York and grew the company’s US operation from a small go-to-market team into a larger predominantly American organization.
- Named a Knight of France’s National Order of Merit in 2019, according to her public LinkedIn honors.
- Received NEOMA Alumni’s special entrepreneurship prize in 2025.
- Named Chief Revenue Officer of the combined AB Tasty and VWO platform in 2026.

## Latest updates

- **2026-05** — Posted about AB Tasty and VWO bringing customers and partners together for Experience Next at Rockefeller Center in New York.
- **2026-01** — AB Tasty and VWO announced their combination; Sagazan was named co-founder and Chief Revenue Officer of the combined platform.
- **2025-11** — Received a special entrepreneurship distinction at NEOMA Alumni’s 20th anniversary Management Trophies.

## Links

- Website: https://www.abtasty.com
- LinkedIn: https://www.linkedin.com/in/alixddsagazan
- Twitter/X: https://twitter.com/alixdesagazan

---

Profile page: https://yespress.io/alix-sagazan
Published by YesPress — https://yespress.io
Last updated: 2026-08-25