# Alix de Sagazan

> Alix de Sagazan is the French co-founder and former co-CEO of AB Tasty, the experimentation and personalization software business she built with Rémi Aubert after starting the consultancy Liwio. She led commercial functions and US expansion, moving to New York in 2018. Following the 2026 combination with VWO and the adoption of the Wingify brand, she is Chief Revenue Officer of Wingify and has returned to France.

- **Role:** Co-founder and Chief Revenue Officer at Wingify (the combined AB Tasty and VWO business)
- **Organizations:** Wingify, AB Tasty, Liwio, SIDE Capital, Pavilion, The Galion Project, Keyade, Adlink Media
- **Nationality:** French
- **Education:** Programme Grande École, Sup de Co Reims / NEOMA Business School, Université Paris Nanterre, Université Paris 1 Panthéon-Sorbonne
- **Known for:** Co-founded AB Tasty and helped shift the business from consulting to experimentation software., Led AB Tasty’s commercial functions and its US expansion., NEOMA Alumni entrepreneurship prize recipient, 2020.

## Career timeline

- **2007** — Graduated from Sup de Co Reims and started working at Adlink.
- **2009** — Joined Keyade in January; co-founded web analytics and conversion consultancy Liwio with Rémi Aubert in December.
- **2011** — Consulting revenues financed the first developer for the testing tool.
- **2012** — Photobox became the first paying AB Tasty customer in April; the founders committed fully to software by year end.
- **2018** — Moved to New York in September to develop AB Tasty’s US business.
- **2020** — AB Tasty announced a $40 million Series C in July; NEOMA Alumni awarded her its entrepreneurship prize in December.
- **2022** — AB Tasty acquired Epoq.
- **2023** — AB Tasty added Dotaki and introduced EmotionsAI.
- **2024** — AB Tasty acquired Potions; Pavilion included de Sagazan among its 50 CEOs to Watch.
- **2025** — AB Tasty announced its acquisition of Wandz.ai in November.
- **2026** — AB Tasty and VWO announced their combination in January; de Sagazan became CRO. The Wingify brand launched in September, and she returned to France.

## Achievements

- Co-founded AB Tasty and helped shift the business from consulting to experimentation software.
- Led AB Tasty’s commercial functions and its US expansion.
- NEOMA Alumni entrepreneurship prize recipient, 2020.
- Included in Pavilion’s 50 CEOs to Watch in 2024.
- Selected for the four-founder leadership team of the combined AB Tasty and VWO business in 2026.

## Latest updates

- **2026-09** — VWO and AB Tasty adopted the Wingify brand; de Sagazan serves as Chief Revenue Officer.
- **2026-09** — Returned from the United States to France to develop the new brand and build a commercial team.
- **2026-01** — AB Tasty and VWO announced their combination, supported by Everstone Capital; the founders took roles in a joint leadership team.
- **2025-11** — AB Tasty announced the acquisition of Wandz.ai.

## Links

- LinkedIn: https://www.linkedin.com/in/alixddsagazan
- Twitter/X: https://twitter.com/alixdesagazan

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Profile page: https://yespress.io/alix-de-sagazan
Published by YesPress — https://yespress.io
Last updated: 2026-10-22